So you've written and compiled an ebook. Now you have to
decide how much to charge for it. Finding the right
price is essential to the success of your product. If
you charge too little, people will think it's of
little value, and they won't purchase it, or even it
they do buy your book, you will have to sell thousands
of copies to get to the point where you can begin to
see a profit. If you price it too high when compared
with your competition, you will find yourself steadily
lowering the price, which will cause you all kinds of
new problems in the future. For example, if you sell
your ebook at first for $39.99, and later reduce it to
$24.95, don't you think the people who bought it for
$39.99 are going to be PISSED?
Choosing the right price for your ebook is one of the
most critical parts of the marketing process. The
first rule of pricing ebooks is to never underprice.
Determine the highest price your audience can afford,
and then if you find your book isn?t selling, you can
always reduce the price. Before you take that step,
make sure you are promoting your book like crazy on
the Internet and on websites. The price should be
aimed at bringing in profits, but you should never
forget that price is one of the factors that people
use in judging the value of your ebook ? before they
buy it. So always start with the highest price, and
then launch a mega-marketing campaign.
Pricing an ebook is particularly difficult because
ebooks are a fairly new commodity. Since they are
digital, the value of an ebook is as confusing as the
understanding of what digital actually is to the
average layperson. This means that we must look at
ebooks in a different light in order to determine
their actual worth in this brave, new cyber world.
Let's look at the difference between a book in print
and an ebook. A printed book is an object you can hold
in your hand, store on your bookshelf, even hand down
to the next generation. It is priced on factors such
as paper stock, design and production costs, and
marketing.
But the fact that unites ebooks and print books is
that they are composed of ideas. It is the ideas in
these books that have the ability to change, or
possibly transform, people's lives.
What do you think an idea is worth when evaluated
against the cost of paper and ink?
It is the IDEAS that are valuable! That is how you
determine the cost of your ebook.
What should I charge for my ideas?
There are all different formulas and methods for
determining the correct price for your ebook. Let's
begin with honing in on your ultimate goals.
Decide if your goal is to get wide distribution and
maximum exposure. This goal is aimed at drawing
customers to your business or service, or to
establishing the credibility of your reputation. If
this is your main goal, you should aim to keep your
price on the low side. Some authors have even priced
their ebooks at a profit loss to draw a high number of
new customers. The key is to find a price that
maximizes your profits and the number of books you
sell.
This is an excellent pricing strategy if you are
looking to acquire long-term customers. Long-term
customers are extremely likely to buy from you again
and again ? as long as the first ebook they buy is of
exceptional quality and beneficial to the customer.
However, if your book contains valuable ? and more
importantly NEW information, references, or techniques
? then you should aim to price it on the high end.
After you figure out your goal, you must figure out
what your audience's need is for your ebook. For
example, does your book solve a particular problem? If
it does, and solves it in a way that hasn't been
written about in one hundred other ebooks, you will be
able to achieve high sales at a high price. If your
book solves a problem or answers questions in a new
and unique way, you should price your book as high as
you can go. You will achieve larger profits this way,
but bring in fewer customers. Just make sure the
question or problem that your book solves is one that
is important and relevant to the majority of your
market audience. If your ideas are not common
knowledge, or you are presenting a brand new
technique, you will be able to sell books at a high
price. Just be prepared for your competition to
undercut you on price as soon as they hear about your
book.
Keep in mind that the above pricing strategy is
temporary. Eventually, you will cease to sell books at
this high price. So figure out in advance how long you
plan to offer your ebook at this high price, and when
that time is up, change your pricing strategy.
If you want to see large profits over customer draw,
aim for an audience that is looking for easy solutions
to their problems at a low price. If your book is
aimed at solving one particular problem rather than
general advice, then you can charge more. Start at the
highest price the market will bear to bring in the
largest profits, and plan to discount the book a
number of times throughout the year.
Marketing Strategies
The key that unlocks the sales potential of your ebook
is to find a single sentence that becomes your selling
handle. This sentence states what question or problem
your book answers and the benefits your ebook can
provide. Then be sure to use that sentence in every
piece of sales and promotional material, and every
time anyone asks you about your ebook.
Besides promoting your books online, there
are several other strategies that can help you sell
more books.
One is to give something away for free with your book,
such as a valuable bonus item. Or bundle several
ebooks under one price, which lowers the price for
each ebook if they were sold separately.
An effective technique for figuring out a price is to
send out a survey to your current customers. If these
customers have already bought an ebook from you, ask
for their opinion in terms of price. Do this by
creating a sales page for the new book, but don't
include a price on that page. Instead, add a number of
links to survey questions that ask pointed questions
to aid you in assigning a price to your ebook.
Another strategy is to test out prices by creating a
number of duplicate sales pages with different prices
on each page. Make sure your sales copy is exactly the
same on every page, and includes your selling-handle
sentence. Then figure out for each page the conversion
ratio between visitors to your site and sales of your
book. This will tell you what your optimum price is.
Ultimately, if you've written a book that solves a
problem or presents a new technique, your book will
bring in both traffic and profits. So be sure to write
that selling-handle sentence that sums up what problem
your book solves and what the benefits of your book
will be to the customers who purchase it. And then
watch your market come to you!
James C Shellaberger
CEO/Founder
Shellaberger Technologies LLC
http://www.shellabergertechnologies.com
http://www.nichemoneymachine.com
http://www.topglobalrecipes.com
Web Business Start-up for Dummies
Wednesday, February 28, 2007
Sunday, February 25, 2007
Ebooks are Promotional Powerhouses
Before today's article, I want to let you know about a new site that I have discovered that is a totally new concept and is a must see for anyone trying to market on the internet. Please don't waste another minute. Check it out now here!
Ebooks are Promotional Powerhouses
Ebooks are part of the new frontier of cyberspace.
They are an entirely new medium for sharing marketing
information, ideas, techniques, and expert knowledge.
Each day the number of people accessing the Internet
grows, causing the exposure of your ebook to increase
incrementally. It's obvious why electronic
self-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend to
forever banish the printed word to the dustbin of
history. Books in print have their own special
qualities and merits, and the world would be
diminished by their disappearance.
Having said that, let's look at what makes ebooks so
important and so unique. Ebooks have certain abilities
and qualities that other mediums do not possess.
For example, ebooks are fairly easy to produce, and
their production cost is inexpensive. Just think about
it: you don't need a publisher, an agent, a printing
press, offset film, ink, paper, or even a distributor.
You just need a great concept, the ability to write it
or to hire a writer, and the right software.
Additionally, ebooks are easily and rapidly
distributed online. They are also easily updated; they
do not require a second print run. All you need is to
go into your original creation and modify the text or
graphics. Because of this flexibility, ebooks can
change and grow as fast as you can type.
Ebooks are also immediately obtainable. You don't have
to go to a bookstore or search through endless titles
at an online bookstore. All you have to do is download
it from a website, and presto! It's on your computer,
ready to be read.
Ebooks are interactive. This is one of the most unique
and specific qualities that ebooks offer. You can add
surveys that need to be filled out, order forms for
customers to purchase your products or goods, sound
and video that draw your reader into the virtual world
of your ebook, even direct links to relevant sites
that will expand your ebook outward. The potential is
virtually limitless.
Ebooks have a particular kind of permanence that other
mediums do not possess. Television shows and radio
shows air once, and then may rerun a few times. Ebooks
remain on your computer for as long as your choose,
and they can be read and reread whenever you choose
to. They can even be printed out and stored on the
shelves of your traditional home library.
Another wonderful quality is that ebooks have no
barriers in terms of publishing. You don't need to go
through the endless process of submitting your
manuscript over and over again, and then once you land
an agent, having the agent submit your manuscript over
and over again. Nor do you have to shell out thousands
of dollars for printing a self-published book. All
ebooks require is a writer and appropriate software.
Figure out your market, write your book, post it on
your website, and with the right business savvy, your
audience will come to you.
Finally, you have creative control over your ebook.
You don?t have to compromise with an editor or the
publishing trends of the time. You don't have to
haggle with a designer or wait for copyedited galleys
to arrive by snail mail. You are in complete control
of the design and the text.
How to Use ebooks for Marketing and Promotion
There are innumerable ways to use ebooks to promote
your business and drive quality traffic to your
website. Once posted on your site, you can turn them
into a daily course, which brings your customer back
to read the next chapter. You can use them as a free
gift for making a purchase or for filling out a
survey. Put your ebook on a disc, and you will have an
innovative brochure. Blow your competition away by
inserting the disc into your sales packages.
The most effective marketing products are those that
are unique. Copyright your ebook, and immediately, you
have a powerful tool that you, and you alone, can
offer to the public. People will have to visit your
site to acquire your ebook, which increases the flow
of quality traffic and the potential of sales and
affiliate contacts.
Make sure that you keep your ebook current. Update it
frequently as the market and trends change. Add new
advice and techniques to show your prospects how your
goods or services can enrich their lives. By
constantly keeping abreast of new trends and
techniques, you can continue to see profits from your
ebook for years after your original creation.
Another phenomenal advantage of ebooks is that you can
test their marketing potential without putting out
hardly any cash at all. You can even produce an ebook
one copy at a time, each time you receive an order,
eliminating the need for storage and inventory. By
this method, you can gauge the saleablity of your
ebook, and make adjustments as necessary until the
orders start pouring in. Ebooks allow you to learn
about your market and customer habits and motivation
over a period of time, without risking your precious
financial resources. They also provide you with an
invaluable way to gather marketing information, which
you can use in many different facets of your business.
Use your ebook to discover what the specific goals and
problems are in your specific industry. Then figure
out how to solve these problems, and publish an ebook
with this invaluable information. This will increase
the value of your business, upgrade your reputation,
and get you known as an expert in your field.
You can extend the value of single ebook by breaking
the book down into chapters for a serial course, into
special reports available on your website, or into
audio or visual tapes. Ebooks can be broken down into
several different promotional materials by excepting
some of the articles and using them to promote your
product. You can include a catalog in your ebook to
promote all the products or services you sell. You can
include a thank-you note for reading your book and an
invitation to download a trial version of your
product. Or you can include a form for your audience
to contact you for further information or with
questions, thereby building your business
relationships and your mailing list.
Using ebooks in this manner helps to cut the cost of
individually producing separate promotional materials.
You can use a single ebook to entice new prospects and
to sell new products to your current customers.
No other medium has this kind of flexibility and
ability for expansion. Think of your ebook like a
spider spinning a beautiful and intricate web. Now go
and create that web, and see how many customers and
prospects you can catch!
James C Shellaberger
CEO/Founder
Shellaberger Technologies LLC
http://www.shellabergertechnologies.com
http://www.nichemoneymachine.com
http://www.topglobalrecipes.com
Web Business Start-up for Dummies
Ebooks are Promotional Powerhouses
Ebooks are part of the new frontier of cyberspace.
They are an entirely new medium for sharing marketing
information, ideas, techniques, and expert knowledge.
Each day the number of people accessing the Internet
grows, causing the exposure of your ebook to increase
incrementally. It's obvious why electronic
self-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend to
forever banish the printed word to the dustbin of
history. Books in print have their own special
qualities and merits, and the world would be
diminished by their disappearance.
Having said that, let's look at what makes ebooks so
important and so unique. Ebooks have certain abilities
and qualities that other mediums do not possess.
For example, ebooks are fairly easy to produce, and
their production cost is inexpensive. Just think about
it: you don't need a publisher, an agent, a printing
press, offset film, ink, paper, or even a distributor.
You just need a great concept, the ability to write it
or to hire a writer, and the right software.
Additionally, ebooks are easily and rapidly
distributed online. They are also easily updated; they
do not require a second print run. All you need is to
go into your original creation and modify the text or
graphics. Because of this flexibility, ebooks can
change and grow as fast as you can type.
Ebooks are also immediately obtainable. You don't have
to go to a bookstore or search through endless titles
at an online bookstore. All you have to do is download
it from a website, and presto! It's on your computer,
ready to be read.
Ebooks are interactive. This is one of the most unique
and specific qualities that ebooks offer. You can add
surveys that need to be filled out, order forms for
customers to purchase your products or goods, sound
and video that draw your reader into the virtual world
of your ebook, even direct links to relevant sites
that will expand your ebook outward. The potential is
virtually limitless.
Ebooks have a particular kind of permanence that other
mediums do not possess. Television shows and radio
shows air once, and then may rerun a few times. Ebooks
remain on your computer for as long as your choose,
and they can be read and reread whenever you choose
to. They can even be printed out and stored on the
shelves of your traditional home library.
Another wonderful quality is that ebooks have no
barriers in terms of publishing. You don't need to go
through the endless process of submitting your
manuscript over and over again, and then once you land
an agent, having the agent submit your manuscript over
and over again. Nor do you have to shell out thousands
of dollars for printing a self-published book. All
ebooks require is a writer and appropriate software.
Figure out your market, write your book, post it on
your website, and with the right business savvy, your
audience will come to you.
Finally, you have creative control over your ebook.
You don?t have to compromise with an editor or the
publishing trends of the time. You don't have to
haggle with a designer or wait for copyedited galleys
to arrive by snail mail. You are in complete control
of the design and the text.
How to Use ebooks for Marketing and Promotion
There are innumerable ways to use ebooks to promote
your business and drive quality traffic to your
website. Once posted on your site, you can turn them
into a daily course, which brings your customer back
to read the next chapter. You can use them as a free
gift for making a purchase or for filling out a
survey. Put your ebook on a disc, and you will have an
innovative brochure. Blow your competition away by
inserting the disc into your sales packages.
The most effective marketing products are those that
are unique. Copyright your ebook, and immediately, you
have a powerful tool that you, and you alone, can
offer to the public. People will have to visit your
site to acquire your ebook, which increases the flow
of quality traffic and the potential of sales and
affiliate contacts.
Make sure that you keep your ebook current. Update it
frequently as the market and trends change. Add new
advice and techniques to show your prospects how your
goods or services can enrich their lives. By
constantly keeping abreast of new trends and
techniques, you can continue to see profits from your
ebook for years after your original creation.
Another phenomenal advantage of ebooks is that you can
test their marketing potential without putting out
hardly any cash at all. You can even produce an ebook
one copy at a time, each time you receive an order,
eliminating the need for storage and inventory. By
this method, you can gauge the saleablity of your
ebook, and make adjustments as necessary until the
orders start pouring in. Ebooks allow you to learn
about your market and customer habits and motivation
over a period of time, without risking your precious
financial resources. They also provide you with an
invaluable way to gather marketing information, which
you can use in many different facets of your business.
Use your ebook to discover what the specific goals and
problems are in your specific industry. Then figure
out how to solve these problems, and publish an ebook
with this invaluable information. This will increase
the value of your business, upgrade your reputation,
and get you known as an expert in your field.
You can extend the value of single ebook by breaking
the book down into chapters for a serial course, into
special reports available on your website, or into
audio or visual tapes. Ebooks can be broken down into
several different promotional materials by excepting
some of the articles and using them to promote your
product. You can include a catalog in your ebook to
promote all the products or services you sell. You can
include a thank-you note for reading your book and an
invitation to download a trial version of your
product. Or you can include a form for your audience
to contact you for further information or with
questions, thereby building your business
relationships and your mailing list.
Using ebooks in this manner helps to cut the cost of
individually producing separate promotional materials.
You can use a single ebook to entice new prospects and
to sell new products to your current customers.
No other medium has this kind of flexibility and
ability for expansion. Think of your ebook like a
spider spinning a beautiful and intricate web. Now go
and create that web, and see how many customers and
prospects you can catch!
James C Shellaberger
CEO/Founder
Shellaberger Technologies LLC
http://www.shellabergertechnologies.com
http://www.nichemoneymachine.com
http://www.topglobalrecipes.com
Web Business Start-up for Dummies
Monday, February 19, 2007
Choosing an eBook Compiler
What is an eBook compiler?
You've written and revised your ebook, hired an artist
who has produced outstanding graphics, and now you're
ready to actually put together your ebook. What you
need to make an ebook is software called an ebook
Compiler.
There are many different compilers to chose from, but
first, you need to know exactly what an ebook Compiler
does. Here is the simple explanation:
An ebook compiler is a software program that converts
either text pages or HTML text into a single
executable file or an ebook.
If you or someone you hired has created a file with
graphics in HTML, you will need an HTML ebook
Compiler. This type of compiler requires a working
knowledge of the HTML tag language. You can also use
software to do this for you, such as Microsoft
FrontPage or Macromedia Dreamweaver.
How do you choose an eBook Compiler?
There are a large number of ebook Compilers available
on the market, all with glowing sales copy and tekkie
language. It can get very confusing and overwhelming
very fast without some simple guidelines to help you
figure out which compiler is right for you.
Choosing an ebook Compiler depends on a number of
factors:
1. How did you create your pages? Did you use HTML or
PDF format? There are many more compilers available
for HTML, but you can find some very good compilers
that will covert your PDF files into an ebook.
2. Consider how easy the program is to use and the
thoroughness of the software's instruction manual. It
is absolutely necessary that the compiler you buy have
an instructional manual, documentation, or online
"wizards." If it doesn't, your chances of figuring out
how to correctly use the program are compromised, and
the time required doing so is going to be significant.
Many manufacturers of compilers offer a free trial
version so you can play around with it and see if it
suits your needs. Download the trial version and
ascertain that it actually does what it claims to do.
3. Security features. If you plan to sell your ebook,
check out the security features of the compiler
software carefully. Security features should include:
prevention of the reader from modifying text, access
only to the pages you assign or by entering a
password, different ways of generating passwords such
as secure passwords, user-friendly, and open
passwords.
4. Supported scripting. Find out what scripts the
software supports. Scripting allows you to create
special effects, customize menus, and create and
modify other user interactivity. Choose a compiler
that permits you to include graphics, search windows,
hyperlinks, forms, surveys, etc.
5. Pricing. This is a factor that is not always easy
to gauge. The highest priced compilers are not
automatically your best choice. Choose your compiler
based on the necessary requirements for your Ebook.
That means you need to know exactly how you plan to
use your Ebook and what functions you require.
Let's look at some of these factors in more detail.
First of all, make sure you have the correct browser
to run the compiler. The majority of HTML compilers
use Microsoft Internet Explorer or Netscape. Check out
the version that the compiler supports. Compilers that
require a browser will not run on a computer that does
not have the required browser installed. However,
there are ebook HTML compilers that don't require you
to have any browser installed on your computer. These
compilers run on any Windows system.
If you choose a compiler that requires a browser,
check to ascertain that the browser is installed
correctly and that it is properly configured to the
specifications of the compiler. Check to see if
certain functions are turned off or on, and make any
adjustments according to the compiler instructions.
Security is an essential element of any compiler,
regardless of whether you plan to sell or give away
your ebook. One of the main reasons for using a
compiler is to prevent the reader from modifying the
contents. A secure compiler allows access only to the
pages you want the user to access unless they enter a
correct password.
To find out how secure an ebook HTML compiler is, open
an ebook on it. While it is open, check the temporary
directory of your computer. This can usually be
accessed by typing in C:\Windows\temp. If you see a
bunch of files when your ebook is open or running, it
means that your computer is decompressing the secure
data from your ebook before showing the ebook to the
viewer. This method is not secure! It means that
anyone with the knowledge of how to access these
temporary files can steal the secure data and then
they can fiddle with your ebook to their evil heart's
desire. Remember, one of the main purposes of buying
and using an HTML compiler is to protect your
property.
Next, let's discuss passwords. When trying to choose
an ebook Compiler, check out the type of passwords
that the compiler supports. Almost all compilers offer
some kind of password protection that insures that the
user can only access the contents they have purchased
from you. However, the best compilers offer varied
ways to generate different types of passwords. Choose
a compiler that gives you the options of secure,
user-friendly, and open password generation.
Another important factor when it comes to passwords is
how the compiler generates them. A compiler that has
internal password protection generation built into the
software is more secure than compilers that link to
live Internet password control systems.
Find out if the compiler generates passwords online.
If it has this option, it allows you to choose any
payment processing system you want or to do the
payment processing yourself.
Next, look into the size of ebook the compiler
supports. The best compilers can create ebooks up to 2
GB in size without decompressing the HTML pages or
images to your hard disk. Usually, ebooks that are 2
GB in size can easily support 6 GB of compressed data.
The catch here is that only text files will generally
be compressible.
You do not want a compiler that decompresses this
amount of data when the user attempts to open your
ebook. This would mean that anyone who purchases your
ebook will have to wait for all the data to decompress
before they can access your ebook right after
downloading it. So look for compilers that only
decompress temporarily files that are NOT HTML to the
local hardisk. Non-HTML files include Flash, Word, and
Acrobat files. This type of compiler is more secure
and certainly faster.
Make sure the compiler you choose is compatible with
your system software. Check out what version of
Windows it requires, and make sure you have that
version before buying your compiler.
Support issues are extremely important. Choose a
compiler that includes an installation program. This
program allows your user to choose a number of
different places on their computer to install the
ebook, to place a shortcut on their desktop, and to
add the ebook, if they choose, to the Start Programs
menu.
You also want excellent and accessible vendor support.
Make sure you can access quick technical support! At
three o'clock in the morning, this factor will be VERY
important. Also, check to see the terms of free
technical support offered. Unlimited technical support
is obviously the best option.
Check to see if the company that puts out the compiler
software offers a service level agreement. This
agreement is to assure you of their quality response
to your questions or problems.
A good thing to consider is how long the compiler has
been on the market. Usually, the version number will
give you an idea. The longer the program is on the
market, the higher the version number, the more bugs
have been worked out.
When choosing an ebook compiler, do not be swayed by
incredible promises and dazzling sales copy. Do your
homework first, and then consider all the above issues
and factors before choosing an ebook compiler.
James C Shellaberger
CEO/Founder
Shellaberger Technologies LLC
http://www.shellabergertechnologies.com
http://www.nichemoneymachine.com
http://www.topglobalrecipes.com
Web Business Start-up for Dummies
You've written and revised your ebook, hired an artist
who has produced outstanding graphics, and now you're
ready to actually put together your ebook. What you
need to make an ebook is software called an ebook
Compiler.
There are many different compilers to chose from, but
first, you need to know exactly what an ebook Compiler
does. Here is the simple explanation:
An ebook compiler is a software program that converts
either text pages or HTML text into a single
executable file or an ebook.
If you or someone you hired has created a file with
graphics in HTML, you will need an HTML ebook
Compiler. This type of compiler requires a working
knowledge of the HTML tag language. You can also use
software to do this for you, such as Microsoft
FrontPage or Macromedia Dreamweaver.
How do you choose an eBook Compiler?
There are a large number of ebook Compilers available
on the market, all with glowing sales copy and tekkie
language. It can get very confusing and overwhelming
very fast without some simple guidelines to help you
figure out which compiler is right for you.
Choosing an ebook Compiler depends on a number of
factors:
1. How did you create your pages? Did you use HTML or
PDF format? There are many more compilers available
for HTML, but you can find some very good compilers
that will covert your PDF files into an ebook.
2. Consider how easy the program is to use and the
thoroughness of the software's instruction manual. It
is absolutely necessary that the compiler you buy have
an instructional manual, documentation, or online
"wizards." If it doesn't, your chances of figuring out
how to correctly use the program are compromised, and
the time required doing so is going to be significant.
Many manufacturers of compilers offer a free trial
version so you can play around with it and see if it
suits your needs. Download the trial version and
ascertain that it actually does what it claims to do.
3. Security features. If you plan to sell your ebook,
check out the security features of the compiler
software carefully. Security features should include:
prevention of the reader from modifying text, access
only to the pages you assign or by entering a
password, different ways of generating passwords such
as secure passwords, user-friendly, and open
passwords.
4. Supported scripting. Find out what scripts the
software supports. Scripting allows you to create
special effects, customize menus, and create and
modify other user interactivity. Choose a compiler
that permits you to include graphics, search windows,
hyperlinks, forms, surveys, etc.
5. Pricing. This is a factor that is not always easy
to gauge. The highest priced compilers are not
automatically your best choice. Choose your compiler
based on the necessary requirements for your Ebook.
That means you need to know exactly how you plan to
use your Ebook and what functions you require.
Let's look at some of these factors in more detail.
First of all, make sure you have the correct browser
to run the compiler. The majority of HTML compilers
use Microsoft Internet Explorer or Netscape. Check out
the version that the compiler supports. Compilers that
require a browser will not run on a computer that does
not have the required browser installed. However,
there are ebook HTML compilers that don't require you
to have any browser installed on your computer. These
compilers run on any Windows system.
If you choose a compiler that requires a browser,
check to ascertain that the browser is installed
correctly and that it is properly configured to the
specifications of the compiler. Check to see if
certain functions are turned off or on, and make any
adjustments according to the compiler instructions.
Security is an essential element of any compiler,
regardless of whether you plan to sell or give away
your ebook. One of the main reasons for using a
compiler is to prevent the reader from modifying the
contents. A secure compiler allows access only to the
pages you want the user to access unless they enter a
correct password.
To find out how secure an ebook HTML compiler is, open
an ebook on it. While it is open, check the temporary
directory of your computer. This can usually be
accessed by typing in C:\Windows\temp. If you see a
bunch of files when your ebook is open or running, it
means that your computer is decompressing the secure
data from your ebook before showing the ebook to the
viewer. This method is not secure! It means that
anyone with the knowledge of how to access these
temporary files can steal the secure data and then
they can fiddle with your ebook to their evil heart's
desire. Remember, one of the main purposes of buying
and using an HTML compiler is to protect your
property.
Next, let's discuss passwords. When trying to choose
an ebook Compiler, check out the type of passwords
that the compiler supports. Almost all compilers offer
some kind of password protection that insures that the
user can only access the contents they have purchased
from you. However, the best compilers offer varied
ways to generate different types of passwords. Choose
a compiler that gives you the options of secure,
user-friendly, and open password generation.
Another important factor when it comes to passwords is
how the compiler generates them. A compiler that has
internal password protection generation built into the
software is more secure than compilers that link to
live Internet password control systems.
Find out if the compiler generates passwords online.
If it has this option, it allows you to choose any
payment processing system you want or to do the
payment processing yourself.
Next, look into the size of ebook the compiler
supports. The best compilers can create ebooks up to 2
GB in size without decompressing the HTML pages or
images to your hard disk. Usually, ebooks that are 2
GB in size can easily support 6 GB of compressed data.
The catch here is that only text files will generally
be compressible.
You do not want a compiler that decompresses this
amount of data when the user attempts to open your
ebook. This would mean that anyone who purchases your
ebook will have to wait for all the data to decompress
before they can access your ebook right after
downloading it. So look for compilers that only
decompress temporarily files that are NOT HTML to the
local hardisk. Non-HTML files include Flash, Word, and
Acrobat files. This type of compiler is more secure
and certainly faster.
Make sure the compiler you choose is compatible with
your system software. Check out what version of
Windows it requires, and make sure you have that
version before buying your compiler.
Support issues are extremely important. Choose a
compiler that includes an installation program. This
program allows your user to choose a number of
different places on their computer to install the
ebook, to place a shortcut on their desktop, and to
add the ebook, if they choose, to the Start Programs
menu.
You also want excellent and accessible vendor support.
Make sure you can access quick technical support! At
three o'clock in the morning, this factor will be VERY
important. Also, check to see the terms of free
technical support offered. Unlimited technical support
is obviously the best option.
Check to see if the company that puts out the compiler
software offers a service level agreement. This
agreement is to assure you of their quality response
to your questions or problems.
A good thing to consider is how long the compiler has
been on the market. Usually, the version number will
give you an idea. The longer the program is on the
market, the higher the version number, the more bugs
have been worked out.
When choosing an ebook compiler, do not be swayed by
incredible promises and dazzling sales copy. Do your
homework first, and then consider all the above issues
and factors before choosing an ebook compiler.
James C Shellaberger
CEO/Founder
Shellaberger Technologies LLC
http://www.shellabergertechnologies.com
http://www.nichemoneymachine.com
http://www.topglobalrecipes.com
Web Business Start-up for Dummies
Thursday, February 15, 2007
Nuoc Mam Cham
Nuoc Mam Cham
Serve as a dipping sauce for dumplings, spring rolls, satays, chicken wings, etc.
Makes approximately 1 1/2 cups
Ingredients:
4 tablespoons sugar
1/4 cup water
1/2 cup rice vinegar
4 tablespoons fresh lemon or lime juice
1/4 cup fish sauce
2 small garlic cloves, crushed
1 small chile pepper, seeded and minced
Preparation:
In a saucepan combine the sugar, water and vinegar. Bring to a boil and remove from heat, stirring to dissolve the sugar. Cool then add the juice, fish sauce, garlic and chile. Stir and serve at room temperature. If you are not using right away, store in a glass jar under refrigeration.
James C Shellaberger
CEO/Founder
Shellaberger Technologies LLC
http://www.shellabergertechnologies.com
http://www.nichemoneymachine.com
http://www.topglobalrecipes.com
Web Business Start-up for Dummies
Template monster
Serve as a dipping sauce for dumplings, spring rolls, satays, chicken wings, etc.
Makes approximately 1 1/2 cups
Ingredients:
4 tablespoons sugar
1/4 cup water
1/2 cup rice vinegar
4 tablespoons fresh lemon or lime juice
1/4 cup fish sauce
2 small garlic cloves, crushed
1 small chile pepper, seeded and minced
Preparation:
In a saucepan combine the sugar, water and vinegar. Bring to a boil and remove from heat, stirring to dissolve the sugar. Cool then add the juice, fish sauce, garlic and chile. Stir and serve at room temperature. If you are not using right away, store in a glass jar under refrigeration.
James C Shellaberger
CEO/Founder
Shellaberger Technologies LLC
http://www.shellabergertechnologies.com
http://www.nichemoneymachine.com
http://www.topglobalrecipes.com
Web Business Start-up for Dummies
Template monster
3 Quick And Easy Ways To Build A Profitable Opt In List
3 Quick And Easy Ways To Build A Profitable Opt In List
You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren’t able to make a profit.
In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.
So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.
Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.
1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.
Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you're business is all about.
The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.
2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.
While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.
3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.
Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.
Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.
James C Shellaberger
CEO/Founder
Shellaberger Technologies LLC
http://www.shellabergertechnologies.com
http://www.nichemoneymachine.com
http://www.topglobalrecipes.com
Web Business Start-up for Dummies
Template monster
You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren’t able to make a profit.
In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.
So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.
Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.
1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.
Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you're business is all about.
The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.
2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.
While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.
3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.
Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.
Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.
James C Shellaberger
CEO/Founder
Shellaberger Technologies LLC
http://www.shellabergertechnologies.com
http://www.nichemoneymachine.com
http://www.topglobalrecipes.com
Web Business Start-up for Dummies
Template monster
Tuesday, February 13, 2007
Creative and Profitable Ways to Use Autoreponders!
===============================================
Creative and Profitable Ways to Use Autoreponders
===============================================
If you've reached the point of exhaustion trying to keep up
with answering the mountain of emails that threatens to
bury you alive every single day, you're ready to learn
about autoresponders.
The bad news is that people expect prompt replies to their
email inquiries. However, unless you can figure out how to
work continual twenty-four hour shifts, or hire enough
people to constantly monitor incoming emails (while they're
eating up your revenue), you have a problem. The good news
is an autoresponder is an inexpensive - or even free -
method of quickly responding to emails. What these programs
do is automatically respond to incoming emails as soon as
they are received.
Emails are essential to your business for many different
reasons. Most importantly, these invisible email voices
give you their feedback about your website - for free!
However, if you spend all your working hours answering
these emails, how are you supposed to run your business?
The answer is simple: use autoresponders. Autoresponders
are programs that automatically respond to your emails
without you so much as having to click on your mouse.
There are a number of good reasons why you need an
autoresponder besides just answering your email. For
example, autoresponders can be used if you need a way to
send information about your services or products, price
lists, or if there are repeated questions asked across
large numbers of emails. Maybe you want to offer your site
visitors a special bonus of some kind, such as advice or
relevant articles. All of this can be handled by an
autoresponder. Additionally, you can advertise your
business and then build stable relationships with your
customers by using autoresponders.
Autoresponder programs vary from software that runs with
your email program to a specialized script that runs on
your web hosting company's server. This kind of script may
use a web page form or simply operate with your email
account. This kind of script is programmed to send out a
standardized message whenever an email is received. The
message is sent to a particular script or email address.
Some autoresponders can do more than simply send out
standardized messages. They can send out an unlimited
number of follow-up messages sent at predetermined interval
of time. For example, you can set your autoresponder to
send out a new message every day for as long a period as
you desire.
There are numerous companies who offer autoresponders free
of charge. Your website hosting company often provides
autoresponders as a free service. If this is not the case
with your web hosting company, there are numerous companies
who offer this service for a small fee, or free of charge,
providing you attach an advertisement for their company to
your emails.
To personalize your autoresponder messages, you can attach
a signature. Signatures in this case are much like business
cards. You can include your name, company, all your contact
numbers and addresses, and a brief message.
It's a good idea to attach a signature to every email that
is sent out. This works as a repeated reminder of your
business identity every time a customer sees it. The more
they look at your signature, the more likely your company
will spring to mind when your particular service or product
is needed.
You can create a standardized signature that every employee
in your business uses, or you can go wild, and let every
staff member create their own personal signature. Of
course, like everything in life, there are some rules and
guidelines to creating a personal signature.
Keep the length of your signature between four to six lines
of text, with no more than 70 characters in a single line.
Make sure that your email program does not cut off your
text! The content should include your name, your company
name, your email address, fax number, and any other contact
details, such as 800 numbers. Lastly, always include a
short personal message about your company. It should be a
subtle sell of your services or your products, and possibly
your company's reliability and longevity.
Another specialized use of autoresponders is to create
courses that you can then offer your site visitors for
free. You must choose a topic in which you are an expert
and that precisely targets your potential customers.
Once you have carefully chosen your subject, divide it into
a number of different sub-topics. Then offer your site
visitor a free 10 or 15 day course, each day offering a
different sub-topic. The first topic should always be a
welcome message to your site visitor and an explanation
about what is to follow. Your explanation should be
enticing, getting the point across that you are offering
free, quality information that your target audience will
find of great value.
With every lesson, include the number of the lesson, the
topic title, information about your company and its
services or products. At the end, include a few blurbs
about the next lesson to entice the subscriber to continue
on.
Make sure each topic is packed with essential and valuable
information, and leaves the visitor lusting to know more.
Otherwise, you may lose them in the very beginning.
Of course, you have to write up your course before you can
offer it. Once you have done this, and gone over the
material carefully, employing a professional writer or
editor if necessary, you must transfer your text to your
autoresponder.
There are a number of autoresponders you can use. Try
http:/www.getresponse.com, or http://www.aweber.com. Or go onto Google and you will find a long list of
autoresponder companies. Then sign-up for your chosen
autoresponder. Once you do, you will receive instructions
as to how to set it up and transfer your text.
Email is an excellent marketing tool; it is inexpensive and
it is fast. Use it to advertise your business by choosing
your email address carefully. Your website should contain
different email addresses for different contact requests.
For example, use info@yourdomain.com for information
requests, or sales@yourdomain.com for questions about
sales. It's a good idea to set up one for the owner, such
as president@yourdomain.com. This presents your company in
a personal, approachable light and insures that direct
contact is provided.
Autoresponders are an effective and powerful marketing
tool, allowing you to make contact with thousands of
potential customers. This is an invaluable asset
considering how many potential customers you usually have
contact with before you make an actual sale. Essentially,
an autoresponder allows you to automate part of your
marketing campaign.
===============================================
Be Resourceful
===============================================
An interested visitor who has been strolling through your
site has finally come to just what she is looking for and
is about to make a purchase. It's a sunny afternoon, and
her cat, who happens to be sitting on the moss under the
visitor's large fifty-year-old snow-rose bonsai tree,
suddenly jumps down, and the priceless tree topples over.
In the blink of an eye, your visitor exits your site, and
your sale is dust - unless you have had the foresight to
utilize an autoresponder that has captured her email
address. If you have installed an autoresponder, you can
then follow-up with her, and in all probability, make the
sale when the poor woman has finished repotting her
precious bonsai.
Autoresponders are remarkable, versatile programs that do
so much more than just automatically answer your email.
Here are a few ideas that will help you to creatively and
productively use your autoresponder to transform the casual
visitor into a profitable customer. Use your autoresponder
to:
1. Publish a newsletter. Certain quality autoresponders
will manage subscriptions and follow-up with interested
prospects. Your newsletter can keep your visitors informed
about your services or products, while building your
reputation as a credible expert in your particular
business.
2. Publish a newsletter only for your affiliates. Inform
them of current sales you are running and of promotional
material that your affiliates can use themselves to
increase their commissions. Include tips, advice, and
techniques that your affiliates can use to successfully go
out and promote your business.
3. Write reviews. Cover books, software, music, e-books,
movies, etc., and put each review in an autoresponder.
Review your affiliate programs, using a link to your
affiliate's page in your autoresponder.
4. Distribute your articles. Writing and distributing
targeted articles is a powerful tool to build your business
credibility, bring traffic to your site, and increase your
sales potential. If your articles contain valuable
information, many editors will print what is known as a
resource box for you. A resource box contains your bio and
a brief description of your service or product. It can also
contain your autoresponder address. Let's say you've
written fifty articles. Put them on separate autoresponder
accounts and create a master list that contains the titles
of each article, the autoresponder address, and a brief
abstract. Then promote your master list. Additionally,
include your publishing guidelines so your affiliates can
add their articles to your list, increasing the number of
writers who are represented in your article list.
5. Create mailing lists. Inform subscribers to your
articles when you've written new ones that they may want to
publish in their own newsletter or website.
6. Automate your sales process. Use an ad to insure
repeated exposure of your message, which has been proven to
effectively increase sales. In your ad, put your
autoresponder address where a visitor will be exposed to
numerous marketing materials. This multiplies the chances
of converting visitors into customers. For example, if
you're selling a particular product, put testimonials about
how spectacular it is on your autoresponder, and add a
detailed, enticing description of your product.
7. Distribute advertising. Let's say you sell advertising
on your website or in your newsletter or e-zine. Set your
autoresponder to send the information about rates and how
to place an ad automatically to all prospects' email
addresses. Then have your autoresponder follow-up. It can
also send notification of any special deals you are
currently offering.
8. Distribute an email course. Each day, have your
autoresponder send out another lesson. Just be sure that
each lesson has quality content - not a sales pitch. Your
content will do the selling for you, and will do it much
more effectively. You can include tips centered on a
different topic for each lesson, illustrating how your
product will benefit the reader. Include the tangible
benefits the visitor will reap by purchasing your product.
Make sure to include a paragraph or two at the end of each
lesson enticing your prospect to consider making a
purchase.
9. Automate a reminder about your service or product after
a visitor has completed your course. This will increase the
possibility of sales from visitors who have taken your
course but are dragging their feet about actually making a
purchase. You can also use these reminders to promote new
products or services, and the products and services of your
affiliate programs.
10. Distribute free reports. This gives your visitor an
idea of the type of information you can provide and the
quality of your product or service. Make sure these reports
are not sales letters or you will more than likely lose a
potential customer than gain a sale.
11. Create trivia quizzes on your site and place the
answers in an autoresponder. Your visitor will then be
motivated to request your autoresponder, and you will have
a record of the visitors' email addresses who took your
quiz. Or create a contest and have any visitors that enter
send their responses to your autoresponder. Your
autoresponder can be set-up to send them a confirmation of
their entry.
12. Offer a trial version of your product. Give your
prospects a sample of your ebook, course, software,
membership, etc. People who are exposed to a little taste
often end up wanting the whole pie. You can also capture
their email addresses when you offer them a free trial from
your website. Set up your autoresponder to give
instructions on how to obtain their free trial, and then
make sure to follow-up to try and close the sale.
13. Link to hidden pages on your autoresponder. For
example, a hidden page could be your affiliate page that
contains graphics, promotional articles, and text links
that interested affiliates can make use of. Inform visitors
that they may have free access to your affiliate page by
simply requesting your autoresponder. You will then gather
a list of visitors who may be interested in becoming your
affiliates.
14. Use an autoresponder on your order page. Post a request
form for visitors to be notified of special offers or
discounts in the future. This creates a very effective
mailing list that contains the names of people who are
already your customers.
15. Put your links page on your autoresponder. It should
contain up to fifty links that would be of particular
interest to your visitors. Make sure to add your own
promotional copy at the top or bottom of this page.
Now that you have proof that autoresponders can be used
creatively, see if you can come up with some brilliant
ideas of your own!
===============================================
Other useful resources
===============================================
1. eversoft html editing software
2. DevEdit Email marketing
3. templatemonster Professional web templates at reasonable price
4. templates Unique, professional web site templates
5. Logo Professional Logo design
6. Activ eBook compiler software
7. ebookgold eBook creation software
8. PDFWriter Create PDF eBooks and files
9. dynamitecovers make professional covers for your eBooks
10. CoverAction Photoshop actions cover software
11. hostgator Secure web site hosting
12. bluehost Secure web site hosting
13. startlogic Secure web site hosting
14. hostmaster Secure web site hosting
15. lunarpages Secure web site hosting
16. wpromote promote your site
17. GetResponse autoresponder
18. aweber autoresponder system
19. web4dummies web business start-up for dummies
20. 7Dollarsecretes secrets to those 7 dollar reports
James C Shellaberger
Niche Money Machine
Top Global Recipes
Web4dummies
Saturday, February 10, 2007
Now paying 100% Commissions!
Hi,
Have you heard of David Cheyne's Famous Listbuilding Software?
Well, if you haven't maybe you have been in a cave for the last few months. Don't worry about it though, because your timing couldn't have been better...
Now David Cheyne is offering a way for you to earn 100% commissions on a one time offer you will see when you join the site.
It is the pro version of the listbuilding software, and over 50 other high quality reseller programs.
It is the best deal on the net right now!
Hurry up and go there now
http://www.listbuildersdream.com
There is a limited amount of 100% commission members he is allowing, and memberships are filling up fast!
http://www.listbuildersdream.com
Thanks, James.
Have you heard of David Cheyne's Famous Listbuilding Software?
Well, if you haven't maybe you have been in a cave for the last few months. Don't worry about it though, because your timing couldn't have been better...
Now David Cheyne is offering a way for you to earn 100% commissions on a one time offer you will see when you join the site.
It is the pro version of the listbuilding software, and over 50 other high quality reseller programs.
It is the best deal on the net right now!
Hurry up and go there now
http://www.listbuildersdream.com
There is a limited amount of 100% commission members he is allowing, and memberships are filling up fast!
http://www.listbuildersdream.com
Thanks, James.
Friday, February 9, 2007
Killer Newsletters
Killer Newsletters
Have you ever had a friend who would only talk to you if you
called first? Eventually it gets old, and you look for someone
who will pay a little more attention to you.
Your clients are the same way. If you only pay attention to your
clients when they approach and buy from you, they will jump ship
when a competitor begins to appreciate and pay more attention to
them.
Frequent communication with your clients is one of the three
fastest ways to grow your business, keep clients loyal, stop
commodity-pricing dead in its tracks and produce all the
referrals you can handle. A response-driven newsletter is the
best way to do it.
Businesses who try newsletters often get heartbreaking results.
Simply pushing your business in front of your clients repeatedly
will not make them fall in love with you, but a newsletter
designed to build a personal relationship will.
How can you create a great client newsletter?
You could choose from over two dozen key elements. My "must know
and include" list is the rest of this article.
#1) Deliver your newsletter frequently. Every month you ignore
your clients, the value of the relationship drops by 10%. In
other words, a client who has not heard from you in 12 months is
barely a better referral or repeat business source than a random
name plucked from the phone book. For results you can take to
the bank, send your newsletter at least once a month.
#2) How should you deliver your newsletter? E-mail newsletters
are acceptable, but print newsletters will really stand out.
While people do not like junk mail, they will welcome an
entertaining personal and newsletter written by someone they are
getting to know. Use a real, live stamp and address the envelope
specifically to your client. Nothing screams "throw me away"
more than bulk mail indicia on an envelope block-addressed to
"recipient."
#3) Make it personal. "I feel like I'm a number to them, like
they donít really care," is a common complaint about doing
business with big companies. Yet many small businesses go out of
their way to copy the same empty corporate-speak. Powerful
newsletters are personal. Your clients should feel like they are
sitting across from you, sipping a cup of coffee, as you let
them in on the skinny. They discover more than just the next big
widget you'll be carrying, they learn a little about you, the
person, as well.
#4) Introduce your newsletter each month. A short, personal
introduction should kick off each newsletter. The same person
should write it each month and sign it like a letter. Include a
picture to make it more personal, and tell your readers what
they are going to get out of this issue of your newsletter.
#5) Recognize happy clients. People are starved for recognition.
Take a picture of you or your staff with a "client of the
month." Tell how you helped them, and let the client, in their
own words, explain how thrilled they are with your product or
service.
#6) Highlight your referral program. Remind your readers that
you appreciate and reward referrals. (You do have a referral
rewards program, right?) Tell them how to refer business to you,
and what they will get in return.
#7) Give special recognition to people who referred last month.
Make a big deal of thanking the people who referred to you over
the last month. Mention the gifts they got, and get other
readers thinking about how they would like to a) get a gift and
b) be featured and appreciated in your newsletter.
#8) Introduce new employees. Has someone new joined your staff?
Take a snapshot, introduce them to your clients, and tell them
how this addition will make them even happier clients of your
business.
#9) Make offers. The core purpose of your newsletter, like all
marketing pieces, is to produce a response that leads to a sale.
Present at least one offer in every newsletter. Your offers can
relate to the time of year ("a spring spyware- cleaning
special"), a new product or service just released ("preferred
client prelaunch special"), or even a personal event ("my son
graduated from college this month, and, to celebrate, you can
take an extra 10% off our 'back-to-school special' computer
systems).
The final tip is most important of all.
#10) Waiting for perfection is a certain way to fail. It is more
important to get your newsletter in the mail than it is to
perfect it. You build a business by interacting with the
prospects and clients in your market. Get it done consistently
for three months. Each month will get easier and better, and you
will be amazed at the results.
James C Shellaberger
http://www.nichemoneymachine.com
http://www.topglobalrecipes.com
Web Business Start-up for Dummies
http://www.nichemoneymachine.com/dummies/7dollar/index.php
Template monster
http://www.nichemoneymachine.com/sp-template.html
Have you ever had a friend who would only talk to you if you
called first? Eventually it gets old, and you look for someone
who will pay a little more attention to you.
Your clients are the same way. If you only pay attention to your
clients when they approach and buy from you, they will jump ship
when a competitor begins to appreciate and pay more attention to
them.
Frequent communication with your clients is one of the three
fastest ways to grow your business, keep clients loyal, stop
commodity-pricing dead in its tracks and produce all the
referrals you can handle. A response-driven newsletter is the
best way to do it.
Businesses who try newsletters often get heartbreaking results.
Simply pushing your business in front of your clients repeatedly
will not make them fall in love with you, but a newsletter
designed to build a personal relationship will.
How can you create a great client newsletter?
You could choose from over two dozen key elements. My "must know
and include" list is the rest of this article.
#1) Deliver your newsletter frequently. Every month you ignore
your clients, the value of the relationship drops by 10%. In
other words, a client who has not heard from you in 12 months is
barely a better referral or repeat business source than a random
name plucked from the phone book. For results you can take to
the bank, send your newsletter at least once a month.
#2) How should you deliver your newsletter? E-mail newsletters
are acceptable, but print newsletters will really stand out.
While people do not like junk mail, they will welcome an
entertaining personal and newsletter written by someone they are
getting to know. Use a real, live stamp and address the envelope
specifically to your client. Nothing screams "throw me away"
more than bulk mail indicia on an envelope block-addressed to
"recipient."
#3) Make it personal. "I feel like I'm a number to them, like
they donít really care," is a common complaint about doing
business with big companies. Yet many small businesses go out of
their way to copy the same empty corporate-speak. Powerful
newsletters are personal. Your clients should feel like they are
sitting across from you, sipping a cup of coffee, as you let
them in on the skinny. They discover more than just the next big
widget you'll be carrying, they learn a little about you, the
person, as well.
#4) Introduce your newsletter each month. A short, personal
introduction should kick off each newsletter. The same person
should write it each month and sign it like a letter. Include a
picture to make it more personal, and tell your readers what
they are going to get out of this issue of your newsletter.
#5) Recognize happy clients. People are starved for recognition.
Take a picture of you or your staff with a "client of the
month." Tell how you helped them, and let the client, in their
own words, explain how thrilled they are with your product or
service.
#6) Highlight your referral program. Remind your readers that
you appreciate and reward referrals. (You do have a referral
rewards program, right?) Tell them how to refer business to you,
and what they will get in return.
#7) Give special recognition to people who referred last month.
Make a big deal of thanking the people who referred to you over
the last month. Mention the gifts they got, and get other
readers thinking about how they would like to a) get a gift and
b) be featured and appreciated in your newsletter.
#8) Introduce new employees. Has someone new joined your staff?
Take a snapshot, introduce them to your clients, and tell them
how this addition will make them even happier clients of your
business.
#9) Make offers. The core purpose of your newsletter, like all
marketing pieces, is to produce a response that leads to a sale.
Present at least one offer in every newsletter. Your offers can
relate to the time of year ("a spring spyware- cleaning
special"), a new product or service just released ("preferred
client prelaunch special"), or even a personal event ("my son
graduated from college this month, and, to celebrate, you can
take an extra 10% off our 'back-to-school special' computer
systems).
The final tip is most important of all.
#10) Waiting for perfection is a certain way to fail. It is more
important to get your newsletter in the mail than it is to
perfect it. You build a business by interacting with the
prospects and clients in your market. Get it done consistently
for three months. Each month will get easier and better, and you
will be amazed at the results.
James C Shellaberger
http://www.nichemoneymachine.com
http://www.topglobalrecipes.com
Web Business Start-up for Dummies
http://www.nichemoneymachine.com/dummies/7dollar/index.php
Template monster
http://www.nichemoneymachine.com/sp-template.html
Thursday, February 8, 2007
Autoresponders
An autoresponder gives you the ability to send messages
effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.
=> WASH-RINSE-REPEAT
Repeat contact is a concept that top marketers first used
effectively in the offline world. When you conduct a direct
mail campaign, you send out message after message until it`s no
longer cost-effective. This strategy yields a much higher
response rate than with a one-shot mailing (typically just 1%
or less).
-From the Research Labs: Research shows that, on average, A
PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real
chance at closing a sale.
=> BE IN THE TOP 10
If you apply this strategy to your Internet marketing
campaigns, you`ll have a real edge over the competition.
Remember: 90% of businesses do not follow-up with
prospects!
AUTORESPONDER SUCCESS TECHNIQUES
=> TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE
You don`t want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don`t send out sales
letter after sales letter. Your messages will become an
annoyance and the recipient will either unsubscribe or just
delete the messages whenever they arrive.
By sending a series of sales letters SPACED APART BY 2-4 DAYS,
you`ll keep your prospect aware of your business and develop
credibility over time without being a pest.
=> TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE
Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.
-Sneaky Salesmanship: Within the newsletter you have an
excellent opportunity to plug your product with a few lines of
irresistible copy.
With the soft sell approach, you can contact your prospect once
or even twice a week with "valuable information" -- which
coincidentally mentions your product or service -- without
seeming like you`re over-selling. If you`re a vacuum cleaner
distributor, for example, send a newsletter on allergies and
dust mites, for example.
=> TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE
Give away a valuable training course via email that has special
appeal to your recipients! You can create a simple 3-day, 5-day,
7 day, or even longer course. And at the end of some of the
course lessons you can add a few lines of copy plugging your
product or service.
This, too, is a soft sell approach.
=> TECHNIQUE #4 - COMBO PLATTER TECHNIQUE
Use a variation of the hard sell, soft sell approach. Simply
alternate your messages. A balance of 40% hard-sell and 60%
soft-sell is generally about right.
James C Shellaberger
http://www.nichemoneymachine.com
http://www.topglobalrecipes.com
effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.
=> WASH-RINSE-REPEAT
Repeat contact is a concept that top marketers first used
effectively in the offline world. When you conduct a direct
mail campaign, you send out message after message until it`s no
longer cost-effective. This strategy yields a much higher
response rate than with a one-shot mailing (typically just 1%
or less).
-From the Research Labs: Research shows that, on average, A
PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real
chance at closing a sale.
=> BE IN THE TOP 10
If you apply this strategy to your Internet marketing
campaigns, you`ll have a real edge over the competition.
Remember: 90% of businesses do not follow-up with
prospects!
AUTORESPONDER SUCCESS TECHNIQUES
=> TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE
You don`t want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don`t send out sales
letter after sales letter. Your messages will become an
annoyance and the recipient will either unsubscribe or just
delete the messages whenever they arrive.
By sending a series of sales letters SPACED APART BY 2-4 DAYS,
you`ll keep your prospect aware of your business and develop
credibility over time without being a pest.
=> TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE
Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.
-Sneaky Salesmanship: Within the newsletter you have an
excellent opportunity to plug your product with a few lines of
irresistible copy.
With the soft sell approach, you can contact your prospect once
or even twice a week with "valuable information" -- which
coincidentally mentions your product or service -- without
seeming like you`re over-selling. If you`re a vacuum cleaner
distributor, for example, send a newsletter on allergies and
dust mites, for example.
=> TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE
Give away a valuable training course via email that has special
appeal to your recipients! You can create a simple 3-day, 5-day,
7 day, or even longer course. And at the end of some of the
course lessons you can add a few lines of copy plugging your
product or service.
This, too, is a soft sell approach.
=> TECHNIQUE #4 - COMBO PLATTER TECHNIQUE
Use a variation of the hard sell, soft sell approach. Simply
alternate your messages. A balance of 40% hard-sell and 60%
soft-sell is generally about right.
James C Shellaberger
http://www.nichemoneymachine.com
http://www.topglobalrecipes.com
Tuesday, February 6, 2007
Profitable Online Marketing!
More here!
Profitable Online Marketing!
When you boil it right down, there are really only three things
that you need to do exceedingly well to market your business
effectively online, and you should think of all three
simultaneously with each new advertising campaign you entertain.
And they are,
Obtaining an Opportunity to Sell – Lead generation, driving
traffic to your web site.
Closing the Sale – The sales presentation, online sales copy &
order page etc., to close the sale.
Following Up on Your Maybes – Follow up call, opt-in email,
offline newsletter, mailing list etc. Think of your market as an
orchard, with some ripe & ready plums, and many more green ones.
Pick the ripe ones yes, but be sure to irrigate & fertilize the
soil, prune & bug spray the trees with care, and nurture the
fruit along.
Mastering all three of these activities is critically important
to the profitability of your advertising campaigns, and online
marketing in general.
But when you’re starting a new venture, which one do you master
first?
In my experience, the overwhelming tendency is to start at the
beginning. That is, spending maximum time & effort attracting
traffic.
Unfortunately, this all to common approach often results in
failure.
Frequently, those that go this route never really get off the
ground, because they can’t turn a profit. They invariably
discover, after spending boatloads of cash, that some of the
estimates they made in their online marketing business plan were
off the mark.
Speaking of getting off the ground, allow me relate a story to
illustrate my point.
I’m betting you all know the story of Orville & Wilbur Wright.
They went down in history as the first human beings to really
fly. But how many people remember Dr. Samuel Pierpont Langley?
In 1896 the Wright Brothers, and Langley were engaged in a fierce
competition.
Who would be first to conquer the skies?
Langley, a distinguished scholar and secretary of the Smithsonian
institute was the clear favorite. He had already achieved
impressive unmanned flight over the Potomac River with his steam
powered Aerodrome No. 6.
Based on this success, Langley was able to raise $100,000 in
funding, and set out to develop an extraordinary radial-cylinder
internal combustion engine that would produce an astonishing 52
horsepower. In his estimation, capable of powering an aerodrome
large enough for manned flight.
The Wright Brothers, by contrast were convinced that the secret
to success lay in their ability to control the aircraft, once in
flight. They therefore spent their time experimenting with
gliders over the forgiving sands of Kitty Hawk.
For several seasons they worked on manipulating the wings, nose,
and tail of the aircraft, so as to allow the operator to actively
control it.
Wilbur, who most often piloted, suffered a multitude of minor
cuts and bruises. But on each successive trial, much was learnt.
On October 7, 1903, it looked like the Wright’s had lost, as
Langley made ready his first manned launch. Langley’s plane would
go from a dead stop to the 60 m.p.h. flying speed in only 70
feet.
But the stress of the catapult launch proved greater than the
flimsy wood-and-fabric airplane could stand, and the front wing
was badly damaged on take off.
The nose heavy Aerodrome “A” then plunged into the Potomac.
A reporter who witnessed the event claimed it flew "like a
handful of mortar”.
Things went even worse during the second launch of December 9,
1903, where the rear wing and tail completely collapsed during
launch.
Langley had succeeded in burning through almost all of his
$100,000 in capital.
Just 8 days after Langley’s spectacular failure, a sturdy, well
designed craft, powered by a tiny 8 horse power engine, costing
about $1,000, struggled into the air at Kitty Hawk, defining for
all time the moment when humankind, mastered the skies.
Langley died in 1906 after a series of strokes, a broken and
disappointed man.
“What on Earth Does Flying Wooden Airplanes Have to Do With
Marketing My Business?”
The moral of the story is this.
Test, test, and retest your prime online marketing value
proposition to be sure it converts customers, BEFORE committing
yourself to major capital outlays, and the start of your
advertising campaign.
Will your site, or sales presentation, or direct mail piece
convert a high enough percentage of prospects into customers to
make that advertising campaign profitable?
Like the Wright brothers, who focused on control, versus brute
force, you will dramatically improve your chances of online
marketing success, if you make the development of a persuasive, &
compelling closing pitch, your number 1 priority.
TESTED, to bring home the bacon! Don’t even consider launching
your production advertising campaigns until this is done.
And then, BRING ON THE TRAFFIC!
It’s all about your ability to control, influence and motivate
the minds of your prospects, once you’ve attracted them to your
website. Just the way the Wright brothers were able to manipulate
the wings, rudder, and nose of the aircraft.
Brought to you by,
James Shellaberger
http://www.nichemoneymachine.com
http://www.topglobalrecipes.com
Profitable Online Marketing!
When you boil it right down, there are really only three things
that you need to do exceedingly well to market your business
effectively online, and you should think of all three
simultaneously with each new advertising campaign you entertain.
And they are,
Obtaining an Opportunity to Sell – Lead generation, driving
traffic to your web site.
Closing the Sale – The sales presentation, online sales copy &
order page etc., to close the sale.
Following Up on Your Maybes – Follow up call, opt-in email,
offline newsletter, mailing list etc. Think of your market as an
orchard, with some ripe & ready plums, and many more green ones.
Pick the ripe ones yes, but be sure to irrigate & fertilize the
soil, prune & bug spray the trees with care, and nurture the
fruit along.
Mastering all three of these activities is critically important
to the profitability of your advertising campaigns, and online
marketing in general.
But when you’re starting a new venture, which one do you master
first?
In my experience, the overwhelming tendency is to start at the
beginning. That is, spending maximum time & effort attracting
traffic.
Unfortunately, this all to common approach often results in
failure.
Frequently, those that go this route never really get off the
ground, because they can’t turn a profit. They invariably
discover, after spending boatloads of cash, that some of the
estimates they made in their online marketing business plan were
off the mark.
Speaking of getting off the ground, allow me relate a story to
illustrate my point.
I’m betting you all know the story of Orville & Wilbur Wright.
They went down in history as the first human beings to really
fly. But how many people remember Dr. Samuel Pierpont Langley?
In 1896 the Wright Brothers, and Langley were engaged in a fierce
competition.
Who would be first to conquer the skies?
Langley, a distinguished scholar and secretary of the Smithsonian
institute was the clear favorite. He had already achieved
impressive unmanned flight over the Potomac River with his steam
powered Aerodrome No. 6.
Based on this success, Langley was able to raise $100,000 in
funding, and set out to develop an extraordinary radial-cylinder
internal combustion engine that would produce an astonishing 52
horsepower. In his estimation, capable of powering an aerodrome
large enough for manned flight.
The Wright Brothers, by contrast were convinced that the secret
to success lay in their ability to control the aircraft, once in
flight. They therefore spent their time experimenting with
gliders over the forgiving sands of Kitty Hawk.
For several seasons they worked on manipulating the wings, nose,
and tail of the aircraft, so as to allow the operator to actively
control it.
Wilbur, who most often piloted, suffered a multitude of minor
cuts and bruises. But on each successive trial, much was learnt.
On October 7, 1903, it looked like the Wright’s had lost, as
Langley made ready his first manned launch. Langley’s plane would
go from a dead stop to the 60 m.p.h. flying speed in only 70
feet.
But the stress of the catapult launch proved greater than the
flimsy wood-and-fabric airplane could stand, and the front wing
was badly damaged on take off.
The nose heavy Aerodrome “A” then plunged into the Potomac.
A reporter who witnessed the event claimed it flew "like a
handful of mortar”.
Things went even worse during the second launch of December 9,
1903, where the rear wing and tail completely collapsed during
launch.
Langley had succeeded in burning through almost all of his
$100,000 in capital.
Just 8 days after Langley’s spectacular failure, a sturdy, well
designed craft, powered by a tiny 8 horse power engine, costing
about $1,000, struggled into the air at Kitty Hawk, defining for
all time the moment when humankind, mastered the skies.
Langley died in 1906 after a series of strokes, a broken and
disappointed man.
“What on Earth Does Flying Wooden Airplanes Have to Do With
Marketing My Business?”
The moral of the story is this.
Test, test, and retest your prime online marketing value
proposition to be sure it converts customers, BEFORE committing
yourself to major capital outlays, and the start of your
advertising campaign.
Will your site, or sales presentation, or direct mail piece
convert a high enough percentage of prospects into customers to
make that advertising campaign profitable?
Like the Wright brothers, who focused on control, versus brute
force, you will dramatically improve your chances of online
marketing success, if you make the development of a persuasive, &
compelling closing pitch, your number 1 priority.
TESTED, to bring home the bacon! Don’t even consider launching
your production advertising campaigns until this is done.
And then, BRING ON THE TRAFFIC!
It’s all about your ability to control, influence and motivate
the minds of your prospects, once you’ve attracted them to your
website. Just the way the Wright brothers were able to manipulate
the wings, rudder, and nose of the aircraft.
Brought to you by,
James Shellaberger
http://www.nichemoneymachine.com
http://www.topglobalrecipes.com
Monday, February 5, 2007
Are You Ready to Own and Operate a Business?
Are You Ready to Own and Operate a Business?
How often has someone thought of starting a business based solely on
the fact they think it will be easier than working for someone else.
Fact is, owning and operating a business can be one of the most
grueling experiences you will have. Granted, there are many
advantages, but unless someone has actually run a business there is
much to consider before you make that decision.
The following information will help you operate a business more
professionally. With today's technology there is no reason you
cannot have the look of a large company even if you are working off your
kitchen table. If you have a home based business it is suggested you
have a room dedicated to your business. This helps you to stay
focused and there are some major tax benefits in doing this.
PROFESSIONALISM
-Choose voicemail rather than an answering machine. There is a major
difference in the perception to the caller.
-Toll free number. Check with your local telephone company to find
out if this is available to you if you will have a lot of
clients/customers from outside your calling area.
-Have a separate business phone line. You do not appear very
professional if your children answer the phone.
-Email. Avoid using free services due to limitations and perceptions.
-Dedicated fax line. A small business will appear as such if the fax
number and phone number are the same.
RUNNING AN OFFICE
-Stay organized. The more you can keep yourself organized the easier
it will be to respond to customer's requests in a timely fashion.
-Color file folders. A great way to organize your file system. Each
color indicates a category.
-Dedicated file cabinets. Separate personal papers from business.
-Form letters. Don't reinvent the wheel with every letter you
write.
Keep form letters on a disc or your hard drive.
FINANCIAL END of running the business. There will be many costs to
running a business. The following are some of the investments you
will need to consider.
-Medical insurance
-Separate phone lines
-Taxes
-Marketing material
-Office supplies
-Products
-Service fees
-Accountant
-Financial Planner
-Bookkeeper
-Keep excellent records
-Keep all receipts
-Advertising
THINGS YOU WILL NEED IF YOU WANT TO STAY COMPETATIVE
-Business license
-Incorporate
-Bookkeeper
-Financial planner
-Marketing material
-Business cards
-Letterhead
-Envelopes
-Folders
-Letters of referral
-Bio sheet
-Product or service sheet
-Web site
PROFESSIONAL ORGANIZATIONS
-Which ones are most beneficial for you to join? To get the biggest
benefit from any organizations you need to get involved. Use the
monthly meetings to network.
-Dues and fees. How much are the annual dues and cost for monthly
meetings?. Figure that in your budget.
-Conventions. Are there any conventions you need to go to? What is
the time and cost investment? Talk to others who have gone to find
out if it will be worth the investment.
-Network. Most of your business will come from referrals.
QUALIFYING THE BUYER
-Who is my customer?
-Do they have a budget for my product or service their budget?
-Do I want to work with them?
PAPERWORK
-Invoices
-Contracts
-Service agreements
-Letters
MANAGE PROFESSIONAL IMAGE
-Responding to requests by providing what the customer needs. If you
are not the person for the job, who can you refer (that's why
networking is so important)
-Follow-up. Do your follow-up in a timely fashion
-Develop a good relationship with the client
-Return calls as soon as possible
-Send information in a timely fashion
-Priority mail is often less expensive than first class. And it can
be more impressive to your client.
-Keep in touch after the fact. A mistake a lot of people make in
doing business is they do a job for a client and then seem to forget
the client. It is easier to get repeat business than it is to find
new business, and yet, so often business owners and salespeople
(which is what you are if you own a business) will look for the new
customer and forget about their existing clientele.
brought to you by http://www.nichemoneymachine.com
How often has someone thought of starting a business based solely on
the fact they think it will be easier than working for someone else.
Fact is, owning and operating a business can be one of the most
grueling experiences you will have. Granted, there are many
advantages, but unless someone has actually run a business there is
much to consider before you make that decision.
The following information will help you operate a business more
professionally. With today's technology there is no reason you
cannot have the look of a large company even if you are working off your
kitchen table. If you have a home based business it is suggested you
have a room dedicated to your business. This helps you to stay
focused and there are some major tax benefits in doing this.
PROFESSIONALISM
-Choose voicemail rather than an answering machine. There is a major
difference in the perception to the caller.
-Toll free number. Check with your local telephone company to find
out if this is available to you if you will have a lot of
clients/customers from outside your calling area.
-Have a separate business phone line. You do not appear very
professional if your children answer the phone.
-Email. Avoid using free services due to limitations and perceptions.
-Dedicated fax line. A small business will appear as such if the fax
number and phone number are the same.
RUNNING AN OFFICE
-Stay organized. The more you can keep yourself organized the easier
it will be to respond to customer's requests in a timely fashion.
-Color file folders. A great way to organize your file system. Each
color indicates a category.
-Dedicated file cabinets. Separate personal papers from business.
-Form letters. Don't reinvent the wheel with every letter you
write.
Keep form letters on a disc or your hard drive.
FINANCIAL END of running the business. There will be many costs to
running a business. The following are some of the investments you
will need to consider.
-Medical insurance
-Separate phone lines
-Taxes
-Marketing material
-Office supplies
-Products
-Service fees
-Accountant
-Financial Planner
-Bookkeeper
-Keep excellent records
-Keep all receipts
-Advertising
THINGS YOU WILL NEED IF YOU WANT TO STAY COMPETATIVE
-Business license
-Incorporate
-Bookkeeper
-Financial planner
-Marketing material
-Business cards
-Letterhead
-Envelopes
-Folders
-Letters of referral
-Bio sheet
-Product or service sheet
-Web site
PROFESSIONAL ORGANIZATIONS
-Which ones are most beneficial for you to join? To get the biggest
benefit from any organizations you need to get involved. Use the
monthly meetings to network.
-Dues and fees. How much are the annual dues and cost for monthly
meetings?. Figure that in your budget.
-Conventions. Are there any conventions you need to go to? What is
the time and cost investment? Talk to others who have gone to find
out if it will be worth the investment.
-Network. Most of your business will come from referrals.
QUALIFYING THE BUYER
-Who is my customer?
-Do they have a budget for my product or service their budget?
-Do I want to work with them?
PAPERWORK
-Invoices
-Contracts
-Service agreements
-Letters
MANAGE PROFESSIONAL IMAGE
-Responding to requests by providing what the customer needs. If you
are not the person for the job, who can you refer (that's why
networking is so important)
-Follow-up. Do your follow-up in a timely fashion
-Develop a good relationship with the client
-Return calls as soon as possible
-Send information in a timely fashion
-Priority mail is often less expensive than first class. And it can
be more impressive to your client.
-Keep in touch after the fact. A mistake a lot of people make in
doing business is they do a job for a client and then seem to forget
the client. It is easier to get repeat business than it is to find
new business, and yet, so often business owners and salespeople
(which is what you are if you own a business) will look for the new
customer and forget about their existing clientele.
brought to you by http://www.nichemoneymachine.com
Saturday, February 3, 2007
You Know Those 7 Dollar Products? Want The Scripts?
I know that you have seen them. There are a couple that are Hot Spots to get your products at a great price.
Do you wonder How they do it? Well, here is a script - And an eBook that explains it all, and for a little price. Yep, you guessed it. Seven Dollars.
Who would put this script up for such a little price, and for what reason? Find out here...
http://www.nichemoneymachine.com/recommends/7Dollarsecretes
I jumped Quick when I seen this. I have so much stuff on my computer that I could start my very own cash cow with this script, and will probably spend All weekend setting them up.
If you need a Business Booster, then this puppy is for you. No matter your skill, this script is very simple to use. Really.
Get there fast! - - -
http://www.nichemoneymachine.com/recommends/7Dollarsecretes
Your friend in business,
- James Shellaberger
http://www.nichemoneymachine.com
Do you wonder How they do it? Well, here is a script - And an eBook that explains it all, and for a little price. Yep, you guessed it. Seven Dollars.
Who would put this script up for such a little price, and for what reason? Find out here...
http://www.nichemoneymachine.com/recommends/7Dollarsecretes
I jumped Quick when I seen this. I have so much stuff on my computer that I could start my very own cash cow with this script, and will probably spend All weekend setting them up.
If you need a Business Booster, then this puppy is for you. No matter your skill, this script is very simple to use. Really.
Get there fast! - - -
http://www.nichemoneymachine.com/recommends/7Dollarsecretes
Your friend in business,
- James Shellaberger
http://www.nichemoneymachine.com
Thursday, February 1, 2007
Raising your "click thru" percentage
Here's ten simple yet POWERFUL ideas on raising your "click
thru" percentage.
1. Use reverse psychology on your banner ads. You could tell
people not to click on your banner ad. For example "Don't Click
Here If You Are Comfortable With Your Looks"
2. Make your banner ad words as attractive as possible. Use
words like ultimate, powerful, sizzling, hot, etc. Your words
should relate and highlight your total offer.
3. Offer a discount offer on your banner ad. People are always
looking for good deals. You could offer a percentage discount,
dollar discount, buy one get one free discount, etc.
4. Use a testimonial on your banner ad. This'll give people
proof they aren't wasting their time clicking on your banner
ad. The testimonial should include enough information so they
understand the offer.
5. You could have a famous and respectable person on your
banner ad representing your product, web site or service.
People will click because they'll trust them over you.
6. Use a strong guarantee on your banner ad. You could include
the guarantee as a headline for your offer. It could read
double or triple your money back guarantee, lifetime your money
back guarantee, etc.
7. Tell people to click on your banner ad. Newbies to the
internet may net even know they can click on banners. Just
having the phrase "click here" on your banner will increase
your clickthroughs.
8. You could advertise a trial or sample offer. This will tell
people there is no risk or obligation if they click on your
banner ad and try out your product or service.
9. Tell people the major benefit of your product, web site or
service on your banner ad. It could be benefits like make
money, lose weight, increase energy, save money, save time,
etc.
10. You could advertise a free offer on your banner ad. People
love free stuff. The freebie should relate to your target
audience. If the freebie is attractive to them they will click.
Learn more at http://www.nichemoneymachine.com
thru" percentage.
1. Use reverse psychology on your banner ads. You could tell
people not to click on your banner ad. For example "Don't Click
Here If You Are Comfortable With Your Looks"
2. Make your banner ad words as attractive as possible. Use
words like ultimate, powerful, sizzling, hot, etc. Your words
should relate and highlight your total offer.
3. Offer a discount offer on your banner ad. People are always
looking for good deals. You could offer a percentage discount,
dollar discount, buy one get one free discount, etc.
4. Use a testimonial on your banner ad. This'll give people
proof they aren't wasting their time clicking on your banner
ad. The testimonial should include enough information so they
understand the offer.
5. You could have a famous and respectable person on your
banner ad representing your product, web site or service.
People will click because they'll trust them over you.
6. Use a strong guarantee on your banner ad. You could include
the guarantee as a headline for your offer. It could read
double or triple your money back guarantee, lifetime your money
back guarantee, etc.
7. Tell people to click on your banner ad. Newbies to the
internet may net even know they can click on banners. Just
having the phrase "click here" on your banner will increase
your clickthroughs.
8. You could advertise a trial or sample offer. This will tell
people there is no risk or obligation if they click on your
banner ad and try out your product or service.
9. Tell people the major benefit of your product, web site or
service on your banner ad. It could be benefits like make
money, lose weight, increase energy, save money, save time,
etc.
10. You could advertise a free offer on your banner ad. People
love free stuff. The freebie should relate to your target
audience. If the freebie is attractive to them they will click.
Learn more at http://www.nichemoneymachine.com
Subscribe to:
Posts (Atom)
