Promote it

Once you have your site up and running, you will want to promote it. The goal is to get traffic. Targeted traffic. You want to get to the people who may want your product or service. There are as many theory’s on how to best get that targeted traffic as there are websites. Here are some tools that you may find helpful.
Wpromote
Wpromote; the most effective and unique search engine submission service available. Using our proprietary blend of genuine search engine submission and sponsored links - all of which are included in our flat monthly fee with no per-click charges - we get you listed faster and more comprehensively than any other service, guaranteed.

GetResponse
GetResponse is an easy, web-based email marketing software that delivers your campaigns, offers, newsletters, follow-ups and autoresponder messages.GetResponse provides you with:
· Unlimited email marketing campaigns, autoresponders, follow-ups, lists and broadcasts.
· 150+ professionally designed HTML templates.
· Powerful, cost-effective newsletter hosting.
· Unparalleled email deliverability.
· Click-through, sales and revenue tracking.
· Top-notch support and training.

Aweber
Located in Newtown, PA AWeber Communications develops and manages online opt-in email newsletters, follow-up automation, and email deliverability services for small business customers around the world. Customers access our website 24/7 to manage and send their newsletters to recipients who have specifically opted in on their website to receive that information.

Google Adwords
Advertise your business on Google
However large or small your business, your ads will reach new customers on Google and our advertising network. Pay only when your ad is clicked.

Other Tools
Blooger Create and manage a blog FREE
pingoat Notifies search engines when you have published or updated your blog
LinkMarket Get reciprocal links with other sites
FREE Webmaster tools

If you follow these steps and use these tools, you will be successful in starting your own web business. Many entrepreneurs will have many sites up and running selling their products or services 24/7. Some have million dollar internet companies all built the same way as described above.
There are hundreds of providers of the tools that I have described to you and you can be successful by using any of them. The ones I have described are the ones that I have used and am familiar and trusting of.
I wish you the very best of success.
James C Shellaberger
Shellaberger Technologies LLC
http://www.topglobalrecipes.com
http://www.nichemoneymachine.com
http://www.shellabergertechnologies.com

Hosting....

StartLogic
StartLogic is one of the leading providers of web hosting solutions and services for global business. Thousands of businesses, from all over the World, rely on our advanced, easy-to-use, reliable hosting solutions and award winning customer service to power their online presence. StartLogic offers a full line of solutions for personal, business, government, and educational customers, including:
Hosting services for your Web site and other important data.
E-commerce solutions that enable your business to sell over the Internet.
Security measures to protect your information assets.
Applications that allow the Internet to make your business more productive.


HostMonster has been providing hosting solutions to thousands of business and personal web sites since 1996. Our internet hosting package helps businesses and individuals get high-powered service at a fraction of the cost.
· With HostMonster you can depend on:
· Highest customer service
· Quality equipment
· Maximum guaranteed uptime
· Highly functional tools for adminstration
· The leading feature set available
· Secure and reliable backups
· Solid and honest business practices



Lunarpages
There are thousands of web hosting services so why choose Lunarpages? When comparing web hosts it is important not only to consider a price difference of a dollar or two. Although we offer more data transfer and storage resources then you will likely ever utilize, we prefer to focus on something much more important, reliable web hosting and great customer service. Above all we take care of you personally and attentively with 24-7 award winning customer support. It's all about making sure your website and email remain online and you are happy. It's not just technical support to us; it's about caring for people since 1998.

Learn how to create Niche products and make huge profits here!

Domains and hosting

Once you have your site or page ready to go, you need to register a name for your site. Registering a name is how people will locate your site on the internet. In a browser it will look like “http://www.yourdomainname.com” without the quotes. You can register for a name at thousands of places. Here is just a couple.
World's Largest Registrar - GoDaddy.com
GoDaddy.com is the world's largest domain name registrar and is the flagship company of The Go Daddy Group, Inc.
The Go Daddy Group of companies also includes Wild West Domains, Inc., a reseller of domains and domain-related products and services; Domains by Proxy®, a private registration service; Starfield Technologies, a research and development affiliate; and Blue Razor Domains, a membership-based discount registrar.
Netfirms

Netfirms, Inc. is the premier provider of web hosting, domain name, e-commerce, e-mail, e-marketing services and technology solutions. Our customers include families and small home offices, established businesses and large corporations. Netfirms powers more than 1.2 million websites to online success each and every day. Trust, quality, and reliability have made us one of the largest, most recommended web hosting companies in the world.

Once you have your site or page ready to go, you need a server to host your site. You have many options here. You can get a small hosting package starting for $4.00 or $5.00. Shop around. Here are some reputable hosting services.
Web Hosting
HostGator - Tired of bouncing from host to host?
We offer 24/7/365 phone support, 99.9% uptime, and have a 30 day money back guarantee. Your site will be on a top-of-the-line Dual Xeon server that can provide instant backups of your site (this is available via the control panel). Our control panel is one of the best in the industry, and has over 52 scripts that can be installed with a click of the mouse.
HostGator also offers a full range of services including Domain name registration.

BlueHost

From the business owner to the individual who desires full functionality on a small budget, Bluehost provides your complete web hosting solution.

Niche products: Learn how to find, create and market niche products for profit!

Web Business Startup for Dummies

Get this great new eBook totally FREE here.

Everything you always wanted to know about internet business start-up but were afraid to ask.

Web Business Start-up for Dummies

Free! Everything you ever wanted to know about Internet Business Start-up but was afraid to ask. That's right. Everything you need to get a web business up and running. This educational ebook is authored by James C Shellaberger. James is the owner of Shellaberger Technologies LLC. He has been involved in web business since 2001 and has learned the hard way on how to establish and run successful internet businesses. In depth coverage on topics such as: What to sell or provide? HTML editors eBook cover packages Web-site design Templates Services Webmaster Tools Domain names Hosting Web site promotion eCommerce Making the sale and more... Don't miss out on the How, Where, and Why of starting a new internet business. Go here now!!!

Templates and Tools

Website Templates

One way to take a giant leap forward in your site design process is to use pre-made templates. You can get them from free sources or professionally designed template suites. Some of the absolute best can be found here.
Template Monster Web Templates

Template Monster website templates, flash templates and other products are ready-made web designs, that can be used as a basis for fast and high-quality website. Our website templates, flash templates and all other products are completely customizable and ready for immediate download.

Xenon Website Templates
Web templates are a great way to create a professional website quickly and easily. You choose the style that you like best, and simply add your own content, or modify it to suit you perfectly. No need to spend days creating a design from scratch, or spend hundreds or thousands on a custom design.

Logo Jeez
Logo Jeez is the most premium design service online. Since our establishment weare helping thousands of companies across the globe to establish their brands with our professional and dynamic designs. At Logo Jeez, we consider ourselves specialists in the corporate identity creation. Catering to all the needs of our clients, we provide logo designs, stationery designs, web designs and other design services.

Webmaster tools
At some point, if you are putting together your own sites, you will want to dress it up with some fancies. What do I mean by fancies? Flash buttons, forms, scripts, shopping carts, etc.. All the fancy extra stuff that makes your site “POP” After all the idea is to “SELL” Here is a great place to find almost any tool you will need. Website-scripts

Find all this information and more at Niche Money Machine

HTML editors

Now that your product has been created and packaged, you need a web site to present it to the world. There are many ways to get a site up and running. For those who are computer savvy and like to learn, it can be put together by writing it in html code. There are many html editors available.

Eversoft makes one of the best. I have used it many times. It has great features and is easy to use. You can even get a free version of it. I highly recommend it.

FirstPage 2006 from eversoft

Five years and 3,000,000+ downloads since the first release, Evrsoft brings you First Page 2006, the highly anticipated HTML editing software. Evrsoft First Page 2006 gives you unsurpassed freedom to create and edit web documents with absolute code control.

The latest version includes hundreds of new features and bug fixes. First Page 2006 now includes full support for HTML, XHTML, PHP, ASP, Cold Fusion, Javascript, CSS, SSI and Perl.

FirstPage 2006 is designed for professional web development. Create, Edit and deploy websites with absolute ease and precision. The integrated tools empower web developers to develop standards-based web documents, quickly and easily.


DevEdit by Interspire is also a great WYSIWYG html editor solution.

Interspire DevEdit - The most robust, feature-packed browser based WYSIWYG HTML editing component available.

What is DevEdit?

DevEdit is a fast-loading JavaScript/PHP-driven component that you can use instead of the text area tag in your PHP content management systems and web based applications.


Dreamweaver 8

If your will to spend a few hundred dollars, Adobe Dreamweaver is in my opinion the hands down best product available. It can be bought separately or in a suite of design tools all integrated to work together to produce fantastic sites.
Dreamweaver 8 is the industry-leading web development tool, enabling users to efficiently design, develop and maintain standards-based websites and applications.
With Dreamweaver 8, web developers go from start to finish, creating and maintaining basic websites to advanced applications that support best practices and the latest technologies.
Why Dreamweaver
Work with the industry's leading web development tool.
Use a world-class design and code editor in one tool.
Learn one tool, then learn from the tool.
Dreamweaver supports and guides users as their skills grow and web technologies evolve, facilitating easy and quick adoption of new technologies and methodologies.
Add video easily.
With Dreamweaver 8 and Flash Video, it's a snap to place video content on the web. Drag and drop Flash Video into Dreamweaver 8 to quickly incorporate video to websites and applications.
Simplify CSS.
The unified CSS panel provides a powerful and easy way to understand the cascade of styles applied to content as well as quick access to making changes without having to navigate a lot of code through trial and error.
Get started with XML.
Simply point a web page to an XML file or a URL of an XML feed and Dreamweaver will introspect it to enable dragging and dropping the appropriate fields onto the page.

Packaging

You can find more information on all this here!

You can also use a PDF writer software of Adobe Acrobat to produce and protect your ebook. If you decide on Adobe you will need the Acrobat Pro version that will allow you to write, edit and compile your document into a secure format. You can find out more about that option here.

Now that you have created an ebook/eproduct you will need to package it for sale. By package it we mean create an electronic image for your web site. Below we will discuss a few good products or services to accomplish your imaging/packaging requirements.

You can use a service like this instead of buying software and creating your own covers or packages.

Do You Offer a Virtual Product or An Infoproduct?

From ebooks, ezines and digital information products, to CD jewel cases, videotape boxes and even memberships cards, a three-dimensional view of your product, with a unique and professional look along with a catchy title and description on the picture, will help bring it alive and increase sales!

In other words, a 3D cover art helps to make the "intangible" tangible!
The reasons are many: having a quality representation of your product will bring you increased visibility, instant credibility and enhanced perception of the quality of your work!

Also, by making your customers comfortable in dealing with you, you increase their level of interest and drastically heighten your chances of getting them to respond. Here's why...

People do judge books by their covers -- there's no way around it. As the saying goes, "You never get a second chance to make a good first impression." Your cover is the first thing your prospects see, and you only get several seconds to make that lasting first impression!

A unique, vibrant cover incites interest and augments the perceived value of your product. By making a strong visual impact, you win over more customers because you win over their confidence, too -- and as a result your product stands out, above the competition! If people judge books by their covers, they also judge products by their packages. People choose products that appeal to them -- a visually-stunning, professional-looking, high quality cover also implies that the product behind it is just as professional, real and of high quality!

A brand is more than just a name -- it's your image. A powerful image communicates with your prospects at an emotional level. Sales trainer Zig Ziglar says, "People buy on emotion but justify their purchase with logic." EMOTION is the foundation of all buying decisions!

And a multidimensional shopping experience makes the customer more confident. By bringing your product to "life," you give customers something they can feel better about, which is why three-dimensional pictures not only increase sales but also reduce returns!

No matter what products or services you sell -- or even give away on your website -- your conversion rate will be much higher if your customer can see, appreciate and understand your offering. You can find out more about this software here!

Simple EBook Cover Software That Designs Beautiful 3D eCover Graphics
CoverAction Pro brings you high definition ebook cover software for Adobe Photoshop. With its unsurpassed ebook cover quality at 300 dots per inch, CoverAction Pro Actions far exceeds its competition. These ebook cover graphics have been developed by designers with over 20 years experience in design. Publishers and graphic artists can now show their ebook covers with confidence whether it be for online or print.
Finally a professional solution to create 3D eBook Covers, Boxes and more CoverAction Pro is eBook cover software that works with you directly in Photoshop so you never have to leave your project environment. CoverAction Pro takes all your new or current ebook covers, box covers and more and transforms them into photo-realistic, tangible Covers. Fit your current design with the template and you are finished.

You can find more information on all this here!

Web Business Start-up

In the next several messages I am going to provide you with the basics of starting a web business.

The very first step in starting your new web business is to decide what you are going to provide. Are you going to sell a product or products? If so, what is it? Where will it come from? Will you sell a service? Maybe you have in mind a membership site in which you will sell memberships to a club. These are all valid questions that must be addressed. In reality you could sell anything you like on the internet. For the purpose of this exorcize I will use the example of selling an E-product. What is an E-product? It is an electronic book, report, article or a software program packaged and sold through a web page or even on sites such as ebay. Whether you are selling a product or service, the process is much the same.

Let's take this time to look at an overview of starting an e-business.

1. Decide on a product or service
2. Design, write, compile, and package or purchase the product
3. Design a site
4. Publish your site
5. Promote your site
6. Make the sale

Those are the rudimentary steps involved. Each step has many sub-steps that must be taken. During our discussion we will address all of them.

Let's get back to our example and say that you have decided on an e-book that you will write yourself. I am not going to cover writing technique’s here. I do want to address the mechanics of producing an e-book though. You have some choices to make here. What format are you going to produce your e-book in? You can't just put a text file up for download off a web page. You want to protect your intellectual property
somehow. There are many e-book compiler programs available and we will discuss the best ones. An e-book compiler takes your text pages and compiles it into an executable file.

The first one is Activ E-Book Compiler and it is very reasonably priced.

Activ E-Book Compiler is
Incredibly easy to use
A turnkey system that any aspiring electronic publisher can use
Comes with complete instructions
Works on computers with Windows 95, Windows 98, Windows NT4, Windows Me, Windows 2000 or Windows XP (requires Internet Explorer 4 or later)

Here's just some of the features of Activ E-Book Compiler:
Unlimited E-Books: Create as many E-Books as you want.

Royalty Free: There are absolutely no royalties or on-going fees to use the system.

Easy Distribution: Each E-Book is a self-contained Windows program. You can distribute them on any media you like, including by Internet download, by e-mail, floppy disk, CD-ROMs, ZIP disks.

Incredibly Easy to Use: Attractive modern Windows user interface with easy to use buttons and menus. Makes creating E-Books a snap.

Complete Documentation: Straightforward documentation explaining every menu option - every command - and every option in the program. The documentation even covers the steps you should take before using the program. - like how to design HTML files that compile into a high quality E-Book.

Helpful hints?

If you are truly looking for information on everything from products, software, hosting, e-books, marketing, domain name registration, to how and where to do or get, then please sign-up to my niche money making list.


If you are looking for professional web templates to give your site an edge then by all means go to the template monster store.

There is also a great site to get header templates for FREE. I have used them myself and they are absolutely a work of art.

If your looking for a fast way to start off making real cash then you have to work the 3 step secret process.

Every site needs traffic. Get the FREE report How To Get At Least One-Million Visitors A Year To Your Web site! When you set up your site and you are ready to let people know, you can advertise your site FREE here.

After years of working in the business, I have a million things I would like to share with you. Please sign-up above and you can decide whether my experience can be of use to you.

Thanks,
James Shellaberger
Shellaberger Technologies LLC
james@nichemonemachine.com

ten POWERFUL words

Here's ten POWERFUL words you should be thinking about when
your writing sales or ad copy. To find more information on sales
copy, see http://www.nichemoneymachine.com

1. Use the word "fast" in your ad. People want fast results,
fast delivery, fast ordering, etc. Nowadays, we usually value
our time more than our money.

2. Use the word "guaranteed" in your ad. People want to be
assured they are not risking their hard earned money buying
your product.

3. Use the word "limited" in your ad. People want to own or
receive things that are exclusive or rare because they are
considered to be more valuable.

4. Use the word "easy/simple" in your ad. People want easy
ordering, easy instructions, easy to use, easy payments, etc.

5. Use the word "testimonial" in your ad. People want to see
believable proof before they buy your product. It should be
reputable and specific proof.

6. Use the word "discount/sale " in your ad. People want to
find bargains. They could be rebates, one time sales,
percentage offers, get one free offers, etc.

7. Use the word "free" in your ad. People want free incentives
before they do business with you. They could be free books,
accessories, services, etc.

8. Use the word "you/your" in your ad. People want to know that
you are talking them. This'll make them feel important and
attract them to read the whole ad.

9. Use the word "important" in your ad. People do not want to
miss important information that could effect their life. People
will stop and take notice.

10. Use the word "new" in your ad. People want new products or
services that will improve their life like new information,
tastes, technology, results, etc.

Get your ABSOLUTLY FREE report "How To Get At Least One-Million Visitors A Year To Your Website!" Here!

Top marketers know that the money is in the list.
On average advertisers earn $1 per month, for every
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you build a list of 10,000 leads in less than 30 days,
potentially earning you $10,000 the first time you
send your list an email!

It doesn't stop there though ...

The List Machine has a built-in money-making system,
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just telling a few friends about the system!

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Procrastination

For a business opportunity, don’t procrastinate, go to http://www.nichemoneymachine.com

Procrastination can work for you as well as against you. Identifying
which category each procrastination item fits into lessons overwhelm
and assists in getting things done in a timely manner. By letting go
of a lot of negative self-talk we can use the energy we save for
more productive uses.

Step 1
Consider the cause & characteristics

The first step is to consider the knowledge around what
procrastination actually is and what causes it. Please remember that
although there may be many 'causes', the procrastinator is always
the one choosing the specific cause or reason for procrastination.

The following 'causes' are common

False beliefs
Many procrastinators are convinced that they work better under
pressure, or they'll feel better about tackling the work later.

Fear of failure
"The main reason people procrastinate is fear," says Neil Fiore,
Ph.D., author of The Now Habit. Procrastinators fear they'll fall
short because they don't have the requisite talent or skills.

Perfectionism
Procrastinators tend to be perfectionists--and they're in overdrive
because they're insecure. People who do their best because they want
to win don't procrastinate; but those who feel they must be perfect
to please others often put things off.

Self-control
Impulsivity may seem diametrically opposed to procrastination, but
both can be part of a larger problem: self-control. People who are
impulsive may not be able to prioritize intentions. So, while
writing a article you break for a snack and see a spill in the
refrigerator, which leads to cleaning the entire kitchen.

Punitive parenting
Children of authoritarian parents are prone to procrastinate.

Task-related anxieties
Procrastination can be associated with specific situations. Even the
least procrastination-prone individuals put off taxes and visits to
the dentist.

Unclear expectations
Ambiguous directions and vague priorities increase procrastination.
The boss who asserts that everything is high priority and due
yesterday is more likely to be kept waiting. Supervisors who insist
on "prioritizing the Jones project and using the Smith plan as a
model" see greater productivity.

Depression
The blues can lead to or exacerbate procrastination--and vice versa.
Several symptoms of depression feed procrastination. Decision-making
is another problem. Because depressed people can't feel much
pleasure, all options seem equally bleak, which makes getting
started difficult and pointless.

Other characteristics
Low Self-Confidence -
I'm Too Busy
Stubbornness
Manipulation
Coping with Pressures
A Frustrated Victim

Step 2
Don't be to hard on yourself

Please note that procrastination can be really severe in terms of
your health, your family's health or your finances. If it is a
serious issue, hire a Coach to guide you through the process of
overcoming it.

This step deals with the times when you are not actually
procrastinating. Don't be to hard on yourself, but be honest. Ways
you're not really procrastinating may include:

It's the wrong goal. It's not really in your best interest to do
this.

It's neither a want or a necessity; it's just a should.

If there's an easier way that you feel you have to approach a task.

You need to re-approach whatever you're doing from a different angle.

You're not ready yet; you need to travel further on the path.
the opportunity isn't right, even though you don't consciously
recognize it. Maybe it's your inner wisdom talking to you.

The window of opportunity has already passed.
there are other, more important priorities. I would say this is the
biggest way you're not procrastinating.

You're waiting to hear from others for more information. You haven't
yet found the answer to a vital question for yourself. You haven't
yet realized there's no right answer, there's only the one for the
moment. You're not sure how to proceed. You don't know what to do;
you don't know what steps to take, or the path to take on a project.

A few questions that you can ask your self here in order to
distinguish between weather you are procrastinating or not are:

How necessary is it?
How urgent and important is it?
Are others being hurt or jeopardized by your lack of action?
Are you always edgy, tense or worried about what you haven't done?
Is your performance suffering?
Is this affecting your job or marriage?
Are you paying penalties or late fees?
Which would you regret more – doing it or not doing it?
Is the stress of not doing it as bad as the pain of getting it done?
Is the best way to accomplish the end result you're seeking this
goal?
Are you being reasonable in your expectations?
Are you really ready to move forward or is there some crucial piece
unresolved?

Step 3
Overcoming your procrastination

The four basic principles around overcoming your procrastination are
as follows:
Realize you are delaying something unnecessarily.
Discover the real reasons for your delay. List them.
Dispute those real reasons and overcome them. Be vigorous.
Begin the task.

Ideas that may assist you in the overcoming phase:

Schedule a few specific time slots on specific dates – today, this
week, or right now.
Spend 5 minutes figuring out the tasks in this project and
prioritize them.
Schedule do-able portions of time so you're not facing a big
mountain.
Start with the easiest thing first, or the hardest thing first,
whichever works better for you.
Create artificial, interim deadlines.
Reward yourself for your progress.
Ask yourself whether you'd prefer to weather the discomfort or if it
would take less energy to get it done and over with.
U se a buddy or coach to hold yourself accountable.
Go public. Tell everyone you're doing this thing and it'll make you
hold yourself to that deadline.
Don't't get distracted; minimize interruptions.
Keep starting.


Step 4
Practice What You've Learned

Think of five thing you are currently procrastinating in, and write
it on the line below. It might be personal, school or work-related.

Now write all the reasons for your delay. This may take five or ten
minutes because some of them are really hidden from you. These
reasons are the controlling influences. Write down as many as
possible.

Now on a separate piece of paper, argue against all the reasons for
delay in a convincing manner. If you can argue against them
successfully, you will be able to start the task. Now write down how
you will overcome these procrastination's, considering the points in
step three above.

Procrastination is reinforcing - every time you delay, it reinforces
your negative attitude toward that task. Every time you put off
something you dislike, you:
1. strengthen the habit of not doing;
2. practice avoidance instead of participation;
3. avoid acquiring training and skills, and
4. indoctrinate yourself with fears.

Active participation in anything tends to give you a positive
attitude toward that activity; inactivity helps acquire an
unfavorable attitude. In other words, the reason you dislike
calculus is because it's hanging over your head, worrying you. Since
you haven't acquires skills in it, you can't do the assignments, so
why try? Also, there's a test coming up soon, and you MUST do well
on it -- except you know you can't. Suddenly everything seems
terribly unfair (this is too hard) and you become angry towards
someone else -- it is always easier to blame someone else. The truth
is, the sooner you get involved in your task, the better you will
feel.

Get started now on a new life at http://www.nichemoneymachine.com

Extremely powerful, marketing secret

Today I am posting this instructional letter given to me by Dan Lok. It has ment much to me and I think you will find it invaluable. For help in starting you own profitable web site visit http://www.nichemoneymachine.com

James Shellaberger
Shellaberger Technologies LLC
http://www.nichemoneymachine.com

Today, I'm going to teach you an extremely powerful, marketing
"secret" that will get your profits multiplying like rabbits.

But first… let me ask you something.

When is the last time a computer bought your product or paid for your service?

The answer is never. No one sells to machines. And yet, because
of the net… because of the technology… because of the automation…
experienced entrepreneurs who take their business online, forgot
that they’re doing business with PEOPLE.

The fact that your "store" is a website or that your marketing
message is delivered via email rather than snail mail doesn't
change who your target is: real, live human beings with thoughts,
emotions…and hopefully deep pockets!

Even though you're using a webpage, an autoresponder, or an
email, it's really YOU -- a person -- who's reaching out to a
customer or prospect. Success in selling happens when a one-to-
one personal connection occurs.

Relationship is the key.

You can't sell benefits to a computer. You can't get a computer
excited about how good it will feel after using your product or
service. It's so obvious; it's ridiculous. You're selling to a
person. And if you want that person to buy from you, you need to
put yourself out there.

So why do a lot of people act like they're criminals and
disappear when they’re selling online? Are you guilty?

Do you use the Internet itself to create walls that hide "human
side" behind technology. Do you hide behind emails instead of
making phone calls? Do you peak out from behind your website
without offering a "hard copy" way to reach you?

And do you play a weird game of hide-and-seek with customers
using frequently asked questions and customer service "tools" so
that you never really have to connect?

I know, I know! You're saying that automation and technology are
the biggest advantages of the Internet. All these streamlined
communications processes help you do good business.

That's fine, if what you want is good business. But personal
communication can make your business great.

Sometimes just by adding that personal touch… that human factor…
to your site can boost your sales by 100%, 200% to as much as
330%!!!

What am I talking about? I am talking about a tangible
demonstration that your business is trustworthy because trust is
at the foundation of every sale.

So it turns out that this secret strategy is actually a simple
one, too. I'm talking about adding a phone number to your site…
and a mailing address…and a fax number. I'm talking about giving
your customer an option contact you one-to-one.

I'm talking about talking! Just talk to your customers and find
out what they want.

Now you might say, “Dan, this won't work for me. I'm a one-person
operation and I'd get so buried by phone calls that I wouldn't be
able to do anything else."

You know how important testing is in business, don't you? Well,
why not test my theory before you reject it. Do it my way. And
see if you will actually get a lot of calls.

I think you'll be surprised. I have a lot of clients who add
phone numbers to their sites, and they don’t really get that many
phone calls.

If you're really stretched to the limits time-wise, you could
hire someone to handle it for you in-house or outsource it…
although I think outsourcing almost defeats the purpose by
putting you one step further away from your customers.

Personally, I urge you to talk to your customers once a while.
It's time well spent…even if time is money. You’ll learn a lot
from the conversation -- what people want and how they want it.

And that, I assure you, can be worth millions (literally) to your
business.

Do you know that a lot of people actually have a fear of picking
the phone and calling a stranger? So it's unlikely that you're
going to get flooded with a lot of Chatty Cathies and Talky
Teddies you've never met before who just want to shoot the breeze
for ten minutes.

So why will people pick up the phone and call you? Probably for
one of four important reasons that make these valuable calls that
you'll want to take.

1. They have an urgent problem, and they need a solution now! If
your product/service will solve their problems, they’ll buy from
you - NOW.

2. They want to buy from you, but they might just have a few
questions and you answer them well, they’ll buy from you - NOW.

3. They might have a comment regarding of your product or
service. This could be helpful to your business and make them
more likely to buy from you in the future.

4. They might have a problem, and they’re mad. But even if they
are, you can fix it for them. Then they’ll love you, and they'll
buy from you again and again. You may not have realized it
before, but every telephone inquiry from a customer or prospect
is a money call. And when money calls, you want to be sure to
answer. Because each one of these money calls mean sales in one
way or the other.

Personally, I love it when my phone rings. Because it’s either
one of my deep-pocketed mentoring clients who wants to run
something by me OR a prospect who wants to give me money.

Ching-Ching! How can you NOT love those calls?

And here's a special message for you if you’re selling a luxury
service or a high-end product. It's tough to sell big-ticket
items offline, and even tougher online. It’s not impossible… but
it’s tough.

Think about it. Someone who's looking for a marketing consultant
and sees your site is probably NOT going to plunk down $5000.00
in an electronic payment just based on nothing more than your
online sales copy.

And don't be fooled that an autoresponder series will do the
trick any better. It’s tough to close a sale for thousands or
tens of thousands of dollars just through emails. Not impossible…
but tough.

But, you can easily close a $5000.00 sale via the telephone. (If
you know how to "give good phone," that is).

A lot of copywriters don't do it the "easy way." They avoid the
telephone. They only communicate via emails. Or they charge
exorbitant "consulting fees" for phone calls as a way to
telegraph that they don't want to speak to people.

Now, that’s their personal preference. But perhaps they should
put themselves in the shoes of their clients who say, "This means
I'm going to hire a copywriter and pay thousands of dollars to a
service provider -- an employee -- that I won't even be able to
speak to by phone? That stinks!"

Worse than annoying a prospect, lack of accessibility makes
people suspicious. They might feel like you’re hiding something…
that you’re not being totally upfront.

Take the mayor of New York City, Michael Bloomberg. The mayor's
office has a website, but his home phone number is listed in the
telephone directory. And, while it sounds unbelievable, he
actually does pick up the phone when he's home and talk to his
constituents.

They love him for it.

Take me for example. I am actually one of the very, very, very
few experts who can be reached by phone. If I'm not on a call
already or working one-on-one with a client in my office, I
always pick up the phone.

And when I can't pick up before the machine does, I try to return
all my calls promptly. (Unless, they’re trying to sell me
insurance or some crap.)

Accessibility is, in a way, my unique selling proposition. People
are actually very surprised when I call them back. They know how
busy I am. And my prospects respect and appreciate that I
prioritize them.

Is every call a walk in the park that ends with a trip to the
bank? Well no. Sometimes I do get calls from some jerk who just
wants to "bust my balls" or waste my time.

But really… the whackos are few and far between. Most of my
callers are good people. They’re calling me because they want me
to help them with their conversions, not because they want to BS
the weather.

I’d say 95% of the people who call are very serious and I'm happy
to have the opportunity to speak with them. As for the other 5%…
once they "reveal" themselves, I get off the phone very quickly.

So how can you use this sneak technique to beef up conversions on
your site? To borrow the old phone company slogan: "Reach out and
touch."

Add a telephone option to your site and take orders via
telephone. If you think this could be overwhelming, you could
test just taking calls within business hours.

If you’re doing huge volume, add a toll-free number.

If you’re doing big business in the international market,
outsource so that you can accept phone orders 24/7.

The Internet is the Land of Opportunity, although some online
entrepreneurs think they're in Lazy Land… and don't understand
why they're not succeeding.

They want to live the ultimate Internet marketing lifestyle
dream. They want everything to be automated. They want their ads
to find the prospects, they want their site to sell the prospect,
take the money, and forward a deposit directly into their online
bank account.

That dream can be real, but too many business people are relying
too much on the technology to do ALL the work for them.
Sometimes, it’s good to go back to old-fashion communication.
Silence may be golden, but in business… talking is pure platinum.

We'll "talk" more soon.

Dan

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Dan Lok is known as "The World's #1 Website Conversion Expert",
with a proven track record of selling over $25.7 million dollars
of merchandise and services. Dan has resuscitated copy that was
previously in "critical condition" and helped his clients to
double and triple their conversion rates… some as much as 417%!!!
More than 200 websites have been "Lok-ed" and loaded for Internet
action. Go to: http://www.WebsiteConversionExpert.com